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Old 05-13-2009, 10:22 AM   #1
Alexander Turcic
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Sony Reader with embedded ads soon?

Thanks to an anonymous contributor for pointing out this little info tidbit which claims that we might soon see third-party advertisement enriching our reading experience on the Sony Reader. The article referred to Steve Haber, president of Sony's Digital Reading Business Division, who indicated that ads would be possible as "more publishers come on board."

It remains open to speculation, though, how advertisement would be delivered. Wireless connectivity, anyone?
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Old 05-13-2009, 10:23 AM   #2
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hm... wireless connectivity + embedded ads = subscription model with subsidised pricing for readers ???
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Old 05-13-2009, 10:28 AM   #3
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They first have to sell me one first - then sell me some sort of content too
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Old 05-13-2009, 10:30 AM   #4
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I remember the old days when they use to include a cardboard insert of cigarette ads in every paperback.
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Old 05-13-2009, 10:33 AM   #5
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I will be most unhappy if ads on my Sony (enriching my reading experience??) appear prior to a firmware update that allows me to read epubs with full justification. Come on, Sony. It's been many months and we're still waiting for this.
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Old 05-13-2009, 10:33 AM   #6
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I'm trying to find reports on Nell's speech at IDPF, but all I can get is twitter reports. He discussed them working on wireless, and more ePub as well.
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Old 05-13-2009, 10:39 AM   #7
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Instead of any expensive (to them) changes to firmware, wouldn't you imagine that they would just insert ads into free books? Maybe every 20 pages or so, press the page turn button, and an ad shows up, then back to the book with the next page turn?

That would be fine with me, unless I had paid full price for the book.
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Old 05-13-2009, 10:44 AM   #8
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Quote:
Originally Posted by DixieGal View Post
Instead of any expensive (to them) changes to firmware, wouldn't you imagine that they would just insert ads into free books? Maybe every 20 pages or so, press the page turn button, and an ad shows up, then back to the book with the next page turn?

That would be fine with me, unless I had paid full price for the book.
I wouldn't even read that book if they gave it to me...
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Old 05-13-2009, 10:44 AM   #9
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Quote:
Originally Posted by DixieGal View Post
Instead of any expensive (to them) changes to firmware, wouldn't you imagine that they would just insert ads into free books? Maybe every 20 pages or so, press the page turn button, and an ad shows up, then back to the book with the next page turn?

That would be fine with me, unless I had paid full price for the book.
Yeah, I could do it if they gave me a discount.

I'd much prefer, if they are coming out with a wireless, at the end of a book, links to other books you might like (rest of series, similar titles, etc).
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Old 05-13-2009, 10:57 AM   #10
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As I read the article, it seems that the ad reference is not to books but to periodicals, where most readers currently expect to see ads. I'm not clear on how this segued into ads in books.

FWIW, paperbacks that have included ads have been intermittently published over the years, so this isn't exactly something new. Plus I can envision an increasing number of authors signing product placement deals, just like the movies. It was done experimentally a couple of years ago. Instead of the hero drinking coffee, s/he could have a Starbucks latte while trying to determine whether the deceased was and is truly deceased or just metamophosing into a new form before eating a Nathan's hotdog.
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Old 05-13-2009, 11:01 AM   #11
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I think it is a load of BS... unless there is an option to get the reader at a substantial discount... Even then I think I would just wait to get one on eBay and avoid add all together...
Not that there will be some kind of hack out there to get rid of the adds
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Old 05-13-2009, 11:06 AM   #12
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Adobe was developing a similar solution for its PDFs but discontinued it after some beta testing back in January 2009.
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Old 05-13-2009, 11:07 AM   #13
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I don't think it's BS. What if what Haber had in mind was indeed a device with wireless capability? Perhaps one with a larger screen comparable to the Kindle DX.

I could think of this scenario:
- every e-book you purchase from Sony has metadata that describes a book and perhaps the kind of person who is most likely to read it
- Sony will offer some kind of newspaper subscription service, comparable to Amazon
- as the user fetches his favorite newspapers, ads will blend in. These ads will be context relevant. Sony could, for instance, send anonymous information to their ad hosting server, about the kind of books you have stored on your device, allowing them to make a profile of the user, which will help them to send related ads to the device.

What do you think? Just crazy?
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Old 05-13-2009, 11:17 AM   #14
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Ah! The model, the humor, the brilliant intelligence.....Here's my view....

One - it would be in DRM'ed books. That way the publisher thinks the average Joe/Jill can't remove it.

Two - They'll charge $150 - $200 for advertizing per back list book. Why, because that about what it cost to digitize and proof a typical book.

Three - The author with get a hushpuppy of his usual royalty percentage rate of the $150-$200 one time only advertizing fee.

Four - Front list will be all the market can bear. Imagine the advertizing rate you could charge for a Harry Potter e-book....

(But the way, the ads in the paperback books (without authorization) is what led to the infamous Ellison gopher incident.)

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Old 05-13-2009, 11:22 AM   #15
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What are Epubs with full justification? I have version 1.1.00.18040 the update said it had Epub support. I have about 80 Epub format books on my 505 and have never had any trouble with them. Are there different kinds of Epubs?
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