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Old 05-13-2009, 01:22 AM   #1
Kris777
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Amazon Launches Kindle Store Optimized For IPhones >AMZN AAPL

http://online.wsj.com/article/BT-CO-...11-713276.html

By Scott Morrison
Of DOW JONES NEWSWIRES
SAN FRANCISCO (Dow Jones)--Amazon.com Inc. (AMZN) on Monday launched a new version of its Kindle bookstore that is optimized for Apple Inc.'s (AAPL) iPhone, suggesting the Internet retailer could be moving toward a multi-platform electronic book strategy.

Amazon in March unveiled an application that makes ebooks sold on its Web site readable on Apple's iPhone and iPod Touch devices. It also recently bought a small start-up that enables iPhone users to download content from a selection of more than 100,000 books and periodicals in ePub format, an open standard for ebooks that Amazon currently does not support.

The Seattle-based company said Apple users who want to buy a book from Amazon will now automatically be directed to a new Kindle store specifically tailored for the size and shape of the iPhone and iPod touch screens.

Amazon has vaulted to the forefront of the emerging ebook market with its top-selling Kindle ebook reading devices and its 280,000-title online book store, which create synergies similar to those between Apple's iPod music player and iTunes music store.

But rivals such as Sony Corp. (SNE), Apple and others - some of whom are pushing for open formats - are expected to soon launch new products and content stores they hope will enable them claw back some of Amazon's giant's early gains.

Amazon hasn't disclosed Kindle sales figures, but Citigroup Global Markets estimates Amazon sold roughly 500,000 Kindle units last year and is on track to generate $1.2 billion in Kindle-related revenue by 2010, equivalent to 4% of its total sales.
Shares in Amazon were up 0.7% at $78.54.

- By Scott Morrison; Dow Jones Newswires; 415-765-6118; scott.morrison@dowjones.com
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Old 05-13-2009, 01:19 PM   #2
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Originally Posted by Kris777 View Post
http://online.wsj.com/article/BT-CO-...11-713276.html

By Scott Morrison
Of DOW JONES NEWSWIRES

But rivals such as Sony Corp. (SNE), Apple and others - some of whom are pushing for open formats - are expected to soon launch new products and content stores they hope will enable them claw back some of Amazon's giant's early gains.
"Some of whom are pushing for open formats? Um, which companies are pushing for which open formats, does anyone know?

(Genuinely curious here)
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Old 05-13-2009, 01:43 PM   #3
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Um, which companies are pushing for which open formats, does anyone know?
They may be talking about OpenPub, see Adobe Teams Up With Stanza to Create Open EBook Catalog Standard.
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Old 05-13-2009, 10:03 PM   #4
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I wonder if this has anything to do with the possible release of the 9.5" tablet device by Apple in June. Apple already has the infrastructure for selling electronic media and a hell of an audience, so Amazon might be worried by that possibility and looking to get some exposure to that iphone/apple media market.
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