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Old 09-17-2008, 12:31 PM   #1
daffy4u
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Publisher tries to justify ebook price increase

From the Amazon forums:

Quote:
A. Valentine says:
I wrote and asked them why they chose to raise their price. This is the response (and contact info) I received"

"Dear Alexis,
The ebook industry as a whole is still experimenting with various pricing models; here at Harper we're working to figure out what works best for us and for our consumers. We recently up-priced EDGAR SAWTELLE to the print book price. Our suggested retail price for that ebook is now $25.95.

As an aside, ebooks actually go through a different production process than print books and do cost a significant amount of money to produce.

Thank you very much for your feedback on the price change. We're always interested in knowing what our customers think about our ebooks and our ebook policies."

Best,
Hillary Veith

Hillary Veith

Managing Editor

HarperMedia/HarperCollins e-Books

10 E. 53rd Street

3rd floor

New York, NY 10022

Hillary.Veith@harpercollins.com

212-207-7283
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Old 09-17-2008, 01:06 PM   #2
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Quote:
As an aside, ebooks actually go through a different production process than print books and do cost a significant amount of money to produce.
I don't think that's true. Certainly not compared to dead trees books.
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Old 09-17-2008, 01:09 PM   #3
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yes i really have a hard time believing that as well. perhaps there is an initial cost to set up the workflow / infrastructure (which is maybe non-negligeable but certainly not prohibitive either). but there are also an entire set of costs which are not applicable to ebooks which have been listed here so many times already, like the printing, shipping, warehousing, re-shipping to final destination (bookshops), overhead costs of stocking them, return shipping for unsold copies, pulping... none of that is free, and none of it is needed for ebooks. now how could that not create a savings for the publisher ?
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Old 09-17-2008, 01:10 PM   #4
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perhaps we should use the contact info they've provided to tell them that we're not dupes and we don't want to be racketted, but that if they offer REASONABLE prices we are willing customers.
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Old 09-17-2008, 01:56 PM   #5
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Quote:
The ebook industry as a whole is still experimenting with various pricing models; here at Harper we're working to figure out what works best for us and for our consumers.
In other words... "we want to find out how much we can rip you off and have you still come back for more".
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Old 09-17-2008, 02:03 PM   #6
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I'm submitting the original post on Amazon to Digg.com but can't figure out which category to put it in (there isn't one for books). Any suggestions?
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Old 09-17-2008, 02:06 PM   #7
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As someone who has produced both print and digital products, I assure you that producing a physical product costs significantly more than producing an ebook. You have to pay for materials, pay the printer, pay the shipper. None of this is necessary with an ebook. Yes, both products need to be created through various software applications, but one requires material resources, which means it costs more to make.

Some publishers are just trying to see if the market will bear high ebook prices. Also they are trying to train people to accept the higher price on an ebook. Good luck with that.
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Old 09-17-2008, 02:09 PM   #8
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Good luck with that.
Indeed!
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Old 09-17-2008, 02:14 PM   #9
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If you would like to Digg the story, please click here. BTW, I went with technology news.
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Old 09-17-2008, 02:32 PM   #10
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Ho man!!!! I really need some minutes to clean all the tears of so much laughing!!! What a post… what a post…

“here at Harper we're working to figure out what works best for us and for our consumers”… how can they have the nerve to say such a thing in the meddle of such a post…

Sorry but... ... I just can not stop...
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Old 09-17-2008, 04:28 PM   #11
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Quote:
Originally Posted by daffy4u View Post
If you would like to Digg the story, please click here. BTW, I went with technology news.

dugg.

Edited to remove comments that weren't helpful, and just reflected my lousy mood....

Last edited by tlrowley; 09-18-2008 at 10:05 AM.
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Old 09-17-2008, 04:34 PM   #12
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I imagine their problem is, they're not selling nearly enough of the e-books to cover their production costs. They need better advertisement, and encouraging the e-book market, to recoup costs... and they're doing almost exactly the opposite. Oh, well... no Harper books for me, I guess...
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Old 09-17-2008, 04:36 PM   #13
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Seems the price has now been dropped to $11.99.
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Old 09-17-2008, 05:03 PM   #14
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It is also $11.99 at the Sony Store.

Perhaps we forgot to include the high cost to the publisher of DRM.
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Old 09-17-2008, 05:43 PM   #15
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$11.99 is the reduced price? How much were they to start with?
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