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Old 07-21-2008, 04:31 PM   #1
dhill
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Reader Story In NY Times

There is a story in today's NY Times business section re French newspapers experimenting with using readers for distribution. Unlike the Kindle, they are looking at a model to add ads to the electronic file in order to subsidize the costs. Here is one quote re iRex:


"And then there is the cost of the devices. In the Read & Go test, Orange is using a reader made by iRex Technologies, a spinoff of Royal Philips Electronics that is based in Eindhoven, the Netherlands. The participants have been given the devices free. But a Dutch newspaper, NRC Handelsblad, has been selling iRex readers to existing subscribers of the paper at a cost of about 500 euros ($800).

Mr. Fournier said that in September, at the end of the test, the people who tested the system will be asked how much they would be willing to pay for it. France Télécom, he said, might be willing to subsidize the cost of the devices, in the same way that it offers cut-price mobile phones to customers who sign long-term contracts. He said Orange was also speaking with other manufacturers, and hoped to be able to offer two or three different models if the service is introduced commercially."

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http://www.nytimes.com/2008/07/21/bu...er&oref=slogin
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Old 07-21-2008, 05:44 PM   #2
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You know, I really hadn't thought of it this way, but this may be the format that breaks eInk ereaders into the mainstream: A subscription formula similar to cell phones.

Either a newspaper, magazine or "book of the month club" offers a free (or greatly reduced) ereader with a paid subscription. If the customer is allowed to use the device for more than just the subscribed service, this could really break the log jam.

... and of course the mandatory ads.
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Old 07-21-2008, 08:42 PM   #3
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Quote:
Originally Posted by Donnageddon View Post
You know, I really hadn't thought of it this way, but this may be the format that breaks eInk ereaders into the mainstream: A subscription formula similar to cell phones.

Either a newspaper, magazine or "book of the month club" offers a free (or greatly reduced) ereader with a paid subscription. If the customer is allowed to use the device for more than just the subscribed service, this could really break the log jam.

... and of course the mandatory ads.
Well, I think it would be awesome. Say a book club offers a discount for Kindle (or whatever) users. That would still offer them a substantial gain in their bottom line (no shipping/handling or inventory). If they were to offer a reader at a substantial discount as well as other price incentives, it would be a win/win for both sides.

We can only dream for corporations to have that kind of foresight, however.
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Old 07-27-2008, 01:56 PM   #4
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It has always been my contention that the first application for eReaders would be for magazines and newspapers. While I may enjoy reading a book on an eReader I prefer not piling up tons of magazines and newspapers. Obviously a photo mag won't sign on until there is color.

One would think that ads should not get too out of hand with the cost of paper, ink and transport removed from the equation.
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