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Old 07-25-2008, 09:03 PM   #61
LazyScot
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Quote:
Originally Posted by Donnageddon View Post
... perhaps they would have attached a piece of paper to the Kindle edition...
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Old 07-25-2008, 11:22 PM   #62
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What I'm left wondering is why Amazon isn't the big underwriter here. Or Sony. With the display featuring a rotating assortment of selections of different books, interspersed with pictures of the device and copy about the device. Talk about a missed opportunity!
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Old 07-26-2008, 08:58 AM   #63
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yes, i agree, they seem to make rather incomprehensible choices (or not make them, rather) frequently.

on the other hand, esquire stated they wanted a very *dynamic* sponsor, to really take advantage of the possibilities of a dynamic display. perhaps reading is not high excitement enough for them.
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Old 07-26-2008, 10:55 AM   #64
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According to this link
http://www.marketwatch.com/news/stor...F13}&dist=hppr

"Ford will prominently feature its highly anticipated Ford Flex on the inside cover, utilizing the same E Ink Vizplex(TM) flexible display technology, in a double-page advertisement."

Vizplex and double-page! Surely not?
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Old 07-26-2008, 11:46 AM   #65
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Quote:
Originally Posted by zelda_pinwheel View Post
yes, i agree, they seem to make rather incomprehensible choices (or not make them, rather) frequently.

on the other hand, esquire stated they wanted a very *dynamic* sponsor, to really take advantage of the possibilities of a dynamic display. perhaps reading is not high excitement enough for them.
I don't know if Amazon would have made sense as a sponsor. I'd like to see what it looks like in the magazine first -- it may be that it wouldn't match well with Kindle. Style, functionality, size, feel, interaction might all set the wrong expectations, especially if the item has been cost engineered to the extreme. That said there is a lot of logic to the idea.

I'd really like to see and hold a magazine next to some of the e-readers. It will certainly be a fascinating comparison, and then I'd be happy to make the call if it was a smart move by Amazon or not (especially if we knew how much Ford was having to pay for it). I hate to think how much this copy of Esquire will trade for on ebay.

Still, Kudos to Esquire and Hearst for trying this.
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Old 07-29-2008, 01:26 PM   #66
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Whatnopaper,

I have to think that the AD will be a double-page ad, but the e-ink portion will probably not cover both pages. But then again, I'm just guessing.

When does this issue hit store shelves?
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Old 07-31-2008, 07:55 PM   #67
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Did the cover come out yet? Anyone have a pic?
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Old 08-01-2008, 03:44 PM   #68
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Quote:
Originally Posted by zelda_pinwheel View Post
now stop it, haven't i mentioned i strained my groaning muscle on the joke thread ?
I thought it was your groin muscle from too much jet boot use!
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Old 08-08-2008, 10:01 PM   #69
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I thought I had read it would be the September issue and ran down to B&N to grab them since they hit today, but sadly it is the October issue, look for it around this time next month according to the customer service guy there.
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Old 09-08-2008, 03:50 AM   #70
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Engadget.com say that it is on the stands now and have some other details.
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Old 09-08-2008, 04:06 AM   #71
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Great, it is the <BLINK> tag all over again. Yay 21st century.
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Old 09-08-2008, 06:17 AM   #72
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I found this video in youtube:

http://es.youtube.com/watch?v=iKS12PMdJ6w
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Old 09-08-2008, 08:06 AM   #73
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How...very disappointing
I have expected more than just a bit of flashing!

cheers,
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Old 09-08-2008, 12:03 PM   #74
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Not very exciting but I will pick up a few at Boarders when it opens in a couple of hours.
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Old 09-08-2008, 12:13 PM   #75
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Quote:
Originally Posted by acidzebra View Post
Great, it is the <BLINK> tag all over again. Yay 21st century.
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