Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book General > General Discussions

Notices

Reply
 
Thread Tools Search this Thread
Old 08-03-2013, 12:08 PM   #1
fjtorres
Grand Sorcerer
fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.
 
Posts: 7,738
Karma: 59546073
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: PRS-T1, KT, PB701/IQ, K2, PB360, BeBook One, Axim51v, TC1000
Disruption through online book sales - is Germany next?

From The Shatzkin files:

Quote:
[T]he disruption, so far, has been confined to English-language publishing. In no other market are publishers and booksellers so obviously questioning the basics of their business models or speculating so openly about whether the publishing business we have known for a century can survive in its present form for another decade.

We keep scanning the horizon looking for the first market that will be disrupted in a similar way. We think we’ve found it. That market is Germany.
Quote:
Amazon is growing like a weed and is the dominant online bookseller, despite their inability to use price as a club in the competition. One observer told us that Amazon is about 2/3 of the online book sales marketplace [in Germany]. That’s not as much as they have in the US and UK, but let’s remember they’re playing without their pricing weapon.
(Bold mine.)
Yup, Amazon can do just fine without discounting.

Quote:
And a fact we’ve learned that made us gasp is that many estimate the sales of print online to now constitute 25% of the total German market. This was also hinted at in a Borsenverein report, but it didn’t seem to strike many of the local players we talked to with the same impact with which it hit us.

Just as overall digital sales are 2-3% but they peak at 5 or 10 times that for some titles, the 25% online purchase of print is also unevenly distributed. So it is likely that there are a lot of titles in the German market now for which half or more of the sales are taking place outside of the shops.
Not sure how accurate his read of the market is or how things look on the ground but I suspect he isn't totally wrong.

One thing he doesn't go into, that may factor in the disruption, is that German-language books, like English-language books, have strong markets *outside* Germany. While he is looking at Germany alone, I expect that German ebooks from the trad-pubbers and emerging indie publishers won't be restricted to the borders of Germany. Those cross-border sales should be an extra incentive for authors looking to go indie.

Again, I don't know how much difference it'll make but the numbers he cites suggest ebooks in Germany may soon be breaking from hobbyist/enthusiast territory into the mainstream, and every little bit should help accelerate the transition.

Does his analysis hold water?

[image by Pen Waggener via Flickr]

Last edited by Alexander Turcic; 08-03-2013 at 02:13 PM. Reason: moved to frontpage
fjtorres is offline   Reply With Quote
Old 08-03-2013, 02:27 PM   #2
Miilu
Junior Member
Miilu began at the beginning.
 
Posts: 3
Karma: 10
Join Date: Jan 2013
Device: none
"One observer told us that Amazon is about 2/3 of the online book sales marketplace [in Germany]."

The statistics the German national booksellers' association (Börsenverein des Deutschen Buchhandels) published earlier this year show that Amazon.de had 75 % of the German online book market at that time.
Miilu is offline   Reply With Quote
 
Enthusiast
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
How do your sales stack up with the various online book stores? wannabee Writers' Corner 6 07-17-2012 07:59 PM
Mnfg restrictions on online sales? horseyride Sony Reader 2 11-14-2007 02:36 PM
Google to host Un-bound event - 15% of book sales through online biz TadW News 0 01-16-2007 04:16 AM


All times are GMT -4. The time now is 02:38 AM.


MobileRead.com is a privately owned, operated and funded community.