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Old 05-05-2015, 02:22 AM   #1
Dopedangel
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Apple at it again did not learn from the ebook fiasco

http://www.theverge.com/2015/5/4/854...tify-streaming

The Department of Justice and the Federal Trade Commission are looking closely into Apple’s business practices in relation to its upcoming music streaming service, according to multiple sources. The Verge has learned that Apple has been pushing major music labels to force streaming services like Spotify to abandon their free tiers, which will dramatically reduce the competition for Apple’s upcoming offering. DOJ officials have already interviewed high-ranking music industry executives about Apple’s business habits, but it appears the FTC has taken the lead in recent weeks.
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Old 05-05-2015, 03:34 AM   #2
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What do you expect, it's part of their entrepreneurial DNA, forcing exclusivity and lack of alternatives.
This time they will be tried according to their home-made precedent
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Old 05-05-2015, 06:55 AM   #3
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What sleazeballs.
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Old 05-05-2015, 07:22 AM   #4
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Apple plans on charging $7.99 for Beats, which is $2 less than what the other major players charge. Apple's strategy is to get the music industry to pull the plug on ad-supported free streaming in the hopes that those who got it free will then migrate to Beats for $7.99 instead of Spotify for $9.99.
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Old 05-05-2015, 07:32 AM   #5
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Apple plans on charging $7.99 for Beats, which is $2 less than what the other major players charge. Apple's strategy is to get the music industry to pull the plug on ad-supported free streaming in the hopes that those who got it free will then migrate to Beats for $7.99 instead of Spotify for $9.99.
Sounds like collusion ... again.
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Old 05-05-2015, 07:36 AM   #6
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Originally Posted by tubemonkey View Post
Apple plans on charging $7.99 for Beats, which is $2 less than what the other major players charge. Apple's strategy is to get the music industry to pull the plug on ad-supported free streaming in the hopes that those who got it free will then migrate to Beats for $7.99 instead of Spotify for $9.99.
If Apple's goal really is true parity, then the question is if they plan to keep their service completely free or if the distinction they're making is merely an excuse for price fixing by arbitrary disqualification.

If that really is Apple's strategy and it works, then what's to stop them from suddenly introducing ads after the competition gnaws pippin-skin carpet?

Last edited by Prestidigitweeze; 05-08-2015 at 07:09 AM.
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Old 05-05-2015, 09:52 AM   #7
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Just another addition to the list of reasons to hate this company.
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Old 05-05-2015, 12:23 PM   #8
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Sounds like collusion ... again.
With one difference - they want to charge *less* than the competition?!?
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Old 05-05-2015, 12:48 PM   #9
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Nothing like pre-judging the outcome of an investigation, eh?
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Old 05-05-2015, 01:00 PM   #10
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With one difference - they want to charge *less* than the competition?!?
No. They want the free tier gone so they will be the "cheapest" option.
Now, three quarters of spotify customers pay nothing. If Apple has their way the cheapest option will be $8.

If your streaming usage isn't enough to justify $8 a month, every month, the result will be no service. It also raises the bar for new users; no trying it free to see if you use it enough to justify the cost.
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Old 05-05-2015, 02:20 PM   #11
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No. They want the free tier gone so they will be the "cheapest" option.
Now, three quarters of spotify customers pay nothing. If Apple has their way the cheapest option will be $8.

If your streaming usage isn't enough to justify $8 a month, every month, the result will be no service. It also raises the bar for new users; no trying it free to see if you use it enough to justify the cost.
I realize that; I should have said charge less for paying customers.
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Old 05-05-2015, 04:34 PM   #12
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They just want free music out of the picture. At the end of the day, everyone in the industry feels this way. They will follow Apple, and it will hurt Spotify and the others, but it is better for consumers and artists in the long run.
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Old 05-05-2015, 04:38 PM   #13
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I realize that; I should have said charge less for paying customers.
This is part of the anti-trust scheme. By eliminating the free tier at their competitors, then charging less than their competitors for the paid tier, Apple is using their market/monopoly power to illegally disadvantage their competition.

The problem isn't that Apple is charging less. The problem is that they are colluding to other companies to set up the conditions that significantly harm their competition.
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Old 05-05-2015, 05:02 PM   #14
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The problem isn't that Apple is charging less. The problem is that they are colluding to other companies to set up the conditions that significantly harm their competition.
That is where the parallel to the agency conspiracy comes in: in both cases they are colluding with suppliers to restrict what their competitors can do.

The claim is that Apple is using its market power in one market (digital downloads) to limit the way their competitors can respond to Apple's belated entry to a new market (streaming).

That is classic antitrust straight out of the Standard Oil and AT&T playbook.

It is one thing if the labels want to end the freemium model and act on their own but the moment Apple coordinates with them in order to get into the streaming business is when the feds' alarms go off. What Spotify and Pandora and (yes) Amazon can do should not be conditioned to Apple's wishes.
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Old 05-05-2015, 08:05 PM   #15
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Originally Posted by murg View Post
This is part of the anti-trust scheme. By eliminating the free tier at their competitors, then charging less than their competitors for the paid tier, Apple is using their market/monopoly power to illegally disadvantage their competition.

The problem isn't that Apple is charging less. The problem is that they are colluding to other companies to set up the conditions that significantly harm their competition.
I was basically trying to say that it's crazy that Apple is now trying to under price. Who would've thought Apple would ever charge less than anybody else? Anyone that is actually charging a price, that is.
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