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Old 01-16-2013, 04:29 AM   #1
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Are The Days Of The $14.99 Ebook Numbered?

http://www.forbes.com/sites/jeremygr...book-numbered/

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Readers upset at paying more than $10 for an ebook could soon rejoice: The days of the $14.99 ebook may be numbered.

When the Department of Justice announced that several publishers had settled a lawsuit that alleged ebook price-fixing, which would eventually give ebook retailers pricing control that they didn’t have before, an Amazon spokesperson said, “This is a big win for Kindle owners, and we look forward to being allowed to lower prices on more Kindle books.”

And lower prices they did.

In the past several months, prices for ebook best-sellers have plummeted, hitting a new low this week. The average price of a top-25 ebook best-seller is now $8.09, down from $8.23 last week and $11.79 in Oct., the last time ebook prices increased.

Part of the reason is the continued success of self-published ebooks, which are usually priced at $2.99 or lower. But another part of it is the discounting of the $14.99 or $12.99 ebook to under $10. It’s a lot of the same books but at lower prices.

In Oct., there were usually anywhere between 12 and 15 ebooks at that higher price point on the best-seller list. Even a month ago, there were about ten. This past week, there were only five books priced $10 and up on the list.
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Old 01-16-2013, 05:55 AM   #2
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How can the price drop on a few "bestsellers" mean that prices are lower across the board? There are still plenty of $14.99 and higher ebook bestsellers out there.
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Old 01-16-2013, 05:59 AM   #3
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Yeah that article is not very well resarched or thought out.
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Old 01-16-2013, 11:20 AM   #4
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It would be nice if it were actual. Certainly there are far too many ebooks at prices higher than even their pbook siblings. Ebooks are more convenient in that you can download them in a few seconds after purchase, but it doesn't make sense that they cost more than the same text on paper which takes longer to arrive.
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Old 01-16-2013, 12:50 PM   #5
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I'll believe it when the eBook of Dune (NOOK version) drops to a reasonable price.
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Old 01-16-2013, 12:54 PM   #6
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Personally, I just boycott ebooks that are that high in cost. $9.99 is my ceiling. If there isn't enough profit to go around at that price, then there's a problem.
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Old 01-16-2013, 01:15 PM   #7
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Originally Posted by mr_nihilism View Post
Personally, I just boycott ebooks that are that high in cost. $9.99 is my ceiling. If there isn't enough profit to go around at that price, then there's a problem.
Same here. I refuse to pay more than what a paperback would cost me.

Back to the article, once they start reducing the prices, more price reductions will come, especially if more people stop paying the $14.99 prices, and they will once they see lower prices can happen. Even though I love reading on my ereader, I'd buy the paperback if it was a book I really wanted to read and couldn't get it through my public library.
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Old 01-16-2013, 01:16 PM   #8
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My experience has been the opposite lately; I've been ordering more physical books online rather than buying the ebook versions because the physical books are the same price or cheaper. Apparently having a book printed, bound and then hand delivered to me from 200 miles away is still less costly than delivering me a digital copy.

Maybe I should read more bestsellers, or restrict myself to those rare Kobo books that actually allow a discount code to be used.
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Old 01-16-2013, 01:34 PM   #9
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A New York Times article last month pointed out how the expected drop in prices hasn't really happened:

http://www.nytimes.com/2012/12/24/te...echnology&_r=0

I'd say you need to look at more than a handful of best sellers to really figure out what's going on with ebook pricing.
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Old 01-16-2013, 01:55 PM   #10
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Originally Posted by mr_nihilism View Post
Personally, I just boycott ebooks that are that high in cost. $9.99 is my ceiling. If there isn't enough profit to go around at that price, then there's a problem.
My sentiment exactly. How many copies does a bestseller sell? 100,000? That would come to a cool million, should be enough for everyone involved in producing it.
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Old 01-16-2013, 02:20 PM   #11
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I don't begrudge anyone the right to charge what they want for their book. It isn't a necessity. But if someone charges $14.99 for their book, I'm probably not buying it. An author is free to "this is enough money for me to make on this", but most people would charge what would bring in the maximum revenue. Multiply the total items sold by the price per item. At some point, you maximize the revenue. It's often not easy to determine what that ideal price is. Some people charge less to maximize the number or readers, and this can make sense if they are trying to get their name out there. And I have seen some authors who charge more than this ideal price because it makes them feel cheap to charge a lesser amount, even if it brings in greater total revenue. It seems like foolish pride to me, but it's not my business.
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Old 01-16-2013, 02:35 PM   #12
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Personally, I just boycott ebooks that are that high in cost. $9.99 is my ceiling. If there isn't enough profit to go around at that price, then there's a problem.
I pretty much do the same thing.
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Old 01-16-2013, 02:55 PM   #13
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I just looked up a book, thinking my husband would be interested in it - the new Bart Eherman book on biblical forgeries. They wanted $22 for the *ebook* - nuh-huh, not going to happen.
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Old 01-16-2013, 08:57 PM   #14
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we wait patiently for 9.99 book
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Old 01-16-2013, 10:29 PM   #15
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Same here. I refuse to pay more than what a paperback would cost me.
I'm with you! I've not bought lots of books because of this.
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