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Old 09-27-2012, 10:22 PM   #1
nremondelli
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Kindle Paper White Review Embargo?

Should probably be lifted tonight. Any thoughts?
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Old 09-28-2012, 01:50 AM   #2
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They had a review embargo for a product which has already been announced and for which they've been accepting orders? Is that SOP?
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Old 09-28-2012, 07:42 AM   #3
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Very much so. Thats why all of the iPhone reviews, Kindle Fire reviews etc. hit within the same hour of one another and all say, "I've had the xx for a few days now and..."
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Old 09-28-2012, 06:11 PM   #4
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Exactly.
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Old 09-28-2012, 06:19 PM   #5
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So, where's the flood of reviews? :-)
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Old 09-29-2012, 10:18 AM   #6
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Strange there are no reviews yet. I wonder if it's analogous to when movies aren't released for review because the producers fear bad reviews? I am such a cynic
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Old 09-29-2012, 10:28 AM   #7
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I would imagine it will be Monday.
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Old 09-29-2012, 10:35 AM   #8
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Strange there are no reviews yet. I wonder if it's analogous to when movies aren't released for review because the producers fear bad reviews? I am such a cynic
No, it's more like when reviewers see a movie weeks ahead of its release but have to sign an agreement not to publish the review until the film's release.

It about managing the hype. Reviews trickling in a little at a time won't get as much attention as if every news outlet has a story about it on the same day.
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Old 09-29-2012, 11:34 AM   #9
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They seemed to have achieved the same effect by releasing their own development video. Every tech blog on the web eagerly posted that up like salivating sycophants.
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Old 09-29-2012, 01:42 PM   #10
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You were right, the embargo lifting must be at hand - see in this article about the Nook Glowlight:http://reviews.cnet.com/8301-33198_7...drops-to-$119/ "We'll have a full review of the Kindle Paperwhite shortly..."
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Old 09-29-2012, 03:15 PM   #11
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While we're waiting, here's a new Amazon video showing the PW basics:

http://www.amazon.com/gp/help/custom...deId=200954000
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Old 09-29-2012, 03:42 PM   #12
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Thanks for that link. Watching it made me realize it's going to be tricky turning the light on if one starts in a dark room.
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Old 09-29-2012, 03:59 PM   #13
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Thanks for that link. Watching it made me realize it's going to be tricky turning the light on if one starts in a dark room.
In the old days, there would've been buttons to control the light. Maybe even a slider, or wheel. But now designers think everything should go through the screen.

"everything should be as simple as desirable, but no simpler."
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Old 09-29-2012, 05:18 PM   #14
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That why user experience guys average $85,000 coming out of college. The good ones are worth it. And they would have let Amazon know of the problem with turning it on in the dark.
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Old 09-29-2012, 05:27 PM   #15
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Perhaps keeping the light at it's lowest setting all the time will be a temporary work around. It may not matter during daylight but one will be able to adjust to when it's powered on in the dark.

As to user experience guys perhaps they should have found some Mobileread folks to beta test for them?
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