|01-16-2008, 11:19 AM||#1|
Join Date: Jul 2007
Device: Sony Reader 500/505/300/350
Amtrak advertising - Boston
Had a day trip to Boston yesterday. When I got off the Amtrak in Back Bay station, I was surprised to see the walls along the platform plastered with large ads for the Sony Reader (and not much else!). Most ads had a picture of the Reader upright next to a pile of books, and a varied catchphrase (like "Bring 50 of your favorite books in your carry-on" or something like that!). Plus, there was a huge Reader floor advertisement (seemed to be permanently glued to the floor) about 10 feet square, before the entrance to the subway turnstiles.
I also had someone across the aisle ask me about my Reader and book availability. I told her why I chose the Reader over the Kindle, mentioned general availability of books on various sites, and pointed her to these forums for lots more good info.
Sony appears to be making a major advertising push, at least in certain areas. And the Amtrak business traveler crowd seems to be a good demographic. (Yes, I was using my Reader for much of the NY-Boston trip!)
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