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Old 05-16-2012, 01:04 PM   #1
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Plastic Logic quits ereaders business

Bad news for use folks who love our eReader. PL calls it quits. They might blame the market from shifting to a tablet market. But I blame eInk and PL for taking too long to come up with a color display after delaying production for years it's no surprise the tablet market took them by storm.


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... don’t expect to see it show up in an own-brand ereader; the company has confirmed it is quitting the market. “Plastic Logic will cease its e-reader product development activities and focus on other applications for its flexible plastic displays” the company said today ... (more...)
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Old 05-16-2012, 01:33 PM   #2
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Wait what? Yesterday I saw an article on slashdot saying PL just showed off a flexible color display.

Vaporware today, vapor tomorrow.
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Old 05-16-2012, 02:09 PM   #3
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I would guess that they will do better selling the screens then the e-readers.
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Old 05-17-2012, 01:51 AM   #4
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Wait what? Yesterday I saw an article on slashdot saying PL just showed off a flexible color display.
Yes - they are still in the SCREEN business; just not the READER business.
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Old 05-17-2012, 03:49 PM   #5
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Yes - they are still in the SCREEN business; just not the READER business.
They were in the reader business?
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Old 05-17-2012, 04:01 PM   #6
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They were in the reader business?
Shocking, huh?
They actually did ship a production model in "quantity" for a pilot ereader program in Russian schools.

Moving to screens-only is a good way to leverage the value of their real corporate assets and get out of non-core activities (software, consumer electronics). They were dead in the water as a consumer electronics company but might still have a future as a component (or technology) supplier to the giant multinationals.

At least they're staying in the business for now, unlike Bridgestone:
http://www.engadget.com/2012/05/15/bridgestone-e-paper/
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Old 05-18-2012, 01:26 PM   #7
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Gigaom offers a post-mortem:
http://gigaom.com/europe/great-techn...always-enough/

Quote:
But it’s worth remembering, whoever you are: no matter how great your technology — and make no bones about it, Plastic Logic does have a remarkable breakthrough technology there — it has to be available at the right time and at the right price.

You’ve got to compete with your rivals in totality — across markets, across users, and not just on technical specs — and all the money in the world can’t save you if you can’t execute.
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Old 05-18-2012, 01:48 PM   #8
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Which is the lesson Amazon learned with the DX and why it has never been upgraded or seen any new developments since the DXG was released.
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Old 05-18-2012, 02:50 PM   #9
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plastic logic displays in the next big PocketBook reader?
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Old 05-18-2012, 03:51 PM   #10
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Cool. It makes more sense for them to be a supplier of screens than try to sell their own e-book reader.
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Old 05-18-2012, 04:06 PM   #11
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Quote:
Originally Posted by fjtorres View Post
Moving to screens-only is a good way to leverage the value of their real corporate assets and get out of non-core activities (software, consumer electronics). They were dead in the water as a consumer electronics company but might still have a future as a component (or technology) supplier to the giant multinationals.
From what I can tell, their core competency is marketing hype and press releases.
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Old 05-18-2012, 05:44 PM   #12
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From what I can tell, their core competency is marketing hype and press releases.
Hard to argue against that.

But they *did* ship a few hundred/thousand(?) working units.
And the tech works so they're not a vapor peddler.
I'm thinking they're just really bad at the business side.
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Old 05-18-2012, 06:06 PM   #13
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But the Que’s moment in the sun was short lived. Just three weeks later, at an event in San Francisco, Steve Jobs unveiled the iPad — and with it effectively blew Plastic Logic out of the water.
So true. I was about to order one, but decided to wait to see what Apple would unveil, since rumors were flying all over the place.

I'm glad I waited, but at PL's loss.
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Old 05-18-2012, 07:31 PM   #14
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PL is in the screen business? I thought they just take eink screen and rework it to make it glass free.

Yes I remember the que. I actually thought about buying it. Then the iPad just made it look ridiculously expensive. At least PL was wise enough to see that. Or maybe they should've been foolish and released it anyway, because it WAS damn cool.
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Old 05-18-2012, 07:47 PM   #15
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It wasn't necessarily the iPad that did the Que in. Imho the fact that 6" e-ink prices dropped like a rock did them in. If it had been just the iPad they could have dropped their price to $400 and still sold well.
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