|05-07-2012, 09:11 AM||#1|
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: PRS-T1, KT, PB701/IQ, K2, PB360, BeBook One, Axim51v, TC1000
From Dear Author: Digital first boosts total sales...
...and windowing reduces them.
(Among other observations.)
Similarly, the not-at-all-poor AVENGERS *also* raked in several hundred million in international revenue before doubling its take in its US launch. So it's not just plotless lightshow SFX movies than can benefit by reversing the traditional launch windows to minimize piracy and maximize "buzz".
Expect to see more simultaneous world releases.
Especially noteworthy summation:
Lots of other interesting nuggets and links in there.
|05-07-2012, 12:04 PM||#2|
Are you gonna eat that?
Join Date: Jun 2011
Location: Phillipsburg, NJ
Device: Kindle 3, Nook STG
if a film can be available for me to own within a handful of months of being in the theater, why are readers still forced to wait up to a year or more for an mmpb of the same book? that has always driven me nuts. by the time it actually comes out i'll have either forgotten about it or moved onto other things.
and just an observation about movies: if studios are so afraid of losing money maybe they should try not spending hundreds of millions of dollars on films.
|05-07-2012, 12:16 PM||#3|
Join Date: Jul 2010
Location: Somewhere in the USA
Device: Kindle1, Kindle DX Graphite, K3 3G, IPad 3, PW2
|05-07-2012, 08:16 PM||#4|
Is that a sandwich?
Join Date: Jun 2010
Device: Searching ...
The international movie release may be delayed for reasons beyond the studios control. The movies have to go through each country's rating system, govt review or censorship commission. Also, theater time slots may be full. Not all countries have these 30-screen multiplexes. If Marvel has 2 movie releases close together, they may wait a few weeks for their other film to play out before introducing the next one. You certainly don't want your movies competing with each other.
Market research is expensive, time consuming and difficult for publishers. The retailers don't supply them with their customer details.
|05-07-2012, 08:16 PM||#5|
Join Date: Dec 2011
Location: Land of the Loonie
Device: Kindle Paperwhite and Keyboard, Kobo Aura, iPad mini, iPod Touch
This brings to mind Tipping Point, which goes into detail about the mechanisms for starting and sustaining a trend. There are specific actions that take place to tip a product over the hump and result in mass popularity. New adopters have eReaders and they want digital books, they are also the ones that drive trends. Passing up these people by windowing ebooks is terrible sales strategy if the goal is a bestseller.
|05-07-2012, 11:10 PM||#6|
Join Date: May 2012
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