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Old 02-09-2012, 06:46 PM   #1
cHex
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Amazon [rumoured to be] opening first brick-and-mortar store

Link to Washington Post/Bloomberg article from February 6.

This seems to be a boutique store, an answer to Apple's stores (where customers are snatching up iPads) and Barnes and Noble's (where customers may try out Nooks, and where they they may browse pBooks and sample books on their Nook).

I'm wondering if Amazon will have any special advantage in stocking their stores with books, having as they do so much data on which books (including thousands not available in brick-and-mortar stores) sell in which markets and when.
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Old 02-09-2012, 07:01 PM   #2
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Interesting. I wonder where they'll locate them - large malls, strip malls, or standalones?
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Old 02-09-2012, 07:37 PM   #3
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It's just a rumor.

As the article points out, this isn't the first time this rumor floated around.
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Old 02-12-2012, 10:10 PM   #4
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I could see them being in BIG traffic areas, like maybe The Mall of America, or in some of the big international Airports.

What would be funny is if Amazon started putting up their own retail locations directly across from some of the Apple stores. I'd go set up a lawn chair on a grand opening and watch the fireworks.
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Old 02-13-2012, 04:23 AM   #5
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Quote:
Originally Posted by RainingLemur View Post
What would be funny is if Amazon started putting up their own retail locations directly across from some of the Apple stores...
Sounds like a great idea; mum and dad could go to the Apple store for iPads and Airs, then pop across the road to pick up Kindles and Fires for the kids

Can't see it happening though - Amazon operates on such wafer-thin margins ($177m on ~$13bn turnover last quarter) I just don't think they have enough spare to run actual stores. Then again, Bezos did warn Amazon may slip into the red next quarter, so perhaps this is the reason??
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Old 02-13-2012, 04:59 AM   #6
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I have a suspicion this might be a publicity thing - pictures of insane identities camping out on freezing sidewalks, to be the first one to have their pic in the paper/on TV clutching some piece of "groundbreaking" kit. As long as they didn't cost a fortune, it might be cheap advertising .........

[ Don't know whether the profit margin thing will bother Amazon, they cross budget anyway - but it would lower the tax bill if they did lose a bit. ]
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Old 02-13-2012, 06:07 AM   #7
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What would be funny is if Amazon started putting up their own retail locations directly across from some of the Apple stores. I'd go set up a lawn chair on a grand opening and watch the fireworks.
Do Amazon really want to go head-to-head with Apple?

http://www.bbc.co.uk/news/technology-14340470
Quote:
Apple now has more cash to spend than the United States government.

Latest figures from the US Treasury Department show that the country has an operating cash balance of $73.7bn (£45.3bn).

Apple's most recent financial results put its reserves at $76.4bn.
(A difference is that Apple is profitable, the US government isn't.)

Last edited by murraypaul; 02-13-2012 at 06:47 AM.
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Old 02-13-2012, 06:10 AM   #8
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So the next time Tim Cook goes to the Oval Office he can say to Obama: "Need to borrow a couple of billions?"
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Old 02-13-2012, 06:35 AM   #9
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I'm imagining a tall black building with minimalist architecture and up high the amazon logo with that smiley face, a to z and bellow the logo, a huge kindle4 or something. Looks like it has been dragged out from a comic book. Anyway, if it does go through, I wish it will be internationally; hopefully, one in Romania.
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Old 02-13-2012, 07:53 AM   #10
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Cor blimey, they could buy the country......
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Old 02-13-2012, 08:10 AM   #11
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Quote:
Originally Posted by Kumabjorn View Post
So the next time Tim Cook goes to the Oval Office he can say to Obama: "Need to borrow a couple of billions?"
Obama could reply; "You ever hear of a Windfall Profits tax?"

Looking at the attacks at Apple in the east coast media, they seem to have crossed over from "shining example of cool tech company" into "greedy one-percenter" territory, so I wouldn't expect to see Cook with Obama anytime soon. (Unless he's dropping a few million into his Super-PAC.)

Amazon opening B&M stores is a bit more likely but I'd like to see a better source for any rumors. I'll probably remain skeptical until I see the actual Press Release.

One possibility would be an Outlet Store. A local storefront where Amazon Warehouse offloads dinged, dented, or otherwise not traditionally marketable merchandise. Given the volumes of merchandise they handle, accidents happen, and instead of eating the cost, they could recoup something. (Yet another way to lower their operating costs.)
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Old 02-13-2012, 08:20 AM   #12
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Cor blimey, they could buy the country......
Some countries, yes.
They could, for example, buy out all the residents of Tuvalu, move their HQ there and write up a new constitution proclaiming the CEO as the new President. And since Tuvalu is aready a UN member...
Shortly afterwards, they could unveil the iNuke to discourage further attacks on their business practices.
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Old 02-13-2012, 08:33 AM   #13
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So the next time Tim Cook goes to the Oval Office he can say to Obama: "Need to borrow a couple of billions?"
Won't happen. Bad credit risk.
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Old 02-13-2012, 10:25 AM   #14
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Won't happen. Bad credit risk.
That is kind of the whole point. Get Obama to default and proclaim TC the iPrez.
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