Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book General > General Discussions

Notices

Reply
 
Thread Tools Search this Thread
Old 02-08-2012, 11:35 AM   #1
fjtorres
Grand Sorcerer
fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.
 
Posts: 8,056
Karma: 61732902
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: PRS-T1, KT, PB701/IQ, K2, PB360, BeBook One, Axim51v, TC1000
Amazon's Prime Game

http://bottomline.msnbc.msn.com/_new...retails-future

Easy to see why Amazon throws in the Prime ebook library and streaming videos: 130% *more* merchandise bought by Prime customers.

As usual with Amazon, things aren't what they seem to be: Prime is a loyalty program, not a free shipping club. And the Prime Library is meant to cement loyalty on *both* sides; authors as well as readers.
That explains the Library cash pool, too. It's like the creditcard rewards programs: A kickback, not from library usage per-se, but from the bigger Prime revenue pool. Which means they can keep the library running indefinitely if they choose to.

That's some fancy strategizing going on there.
fjtorres is offline   Reply With Quote
Old 02-08-2012, 01:19 PM   #2
pidgeon92
Wizard
pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.pidgeon92 ought to be getting tired of karma fortunes by now.
 
pidgeon92's Avatar
 
Posts: 2,810
Karma: 6251672
Join Date: Jun 2008
Location: Chicago, IL
Device: Kindle PW2, Kindle Voyage, Kindle DXG, Boox M90, Kobo Aura HD
However, the Prime Library books are not bestsellers, and probably never will be. Most of the books are independent, very old, etc., and are not highly priced to begin with. I find that a lot of Amazon's Daily Deals are books that are already in the Prime Library.
pidgeon92 is offline   Reply With Quote
Old 02-08-2012, 02:21 PM   #3
Penforhire
Wizard
Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.Penforhire ought to be getting tired of karma fortunes by now.
 
Posts: 2,120
Karma: 7067396
Join Date: Nov 2007
Location: Southern California
Device: Kindle PW, PRS-650, iPhone 4, iPad 4
They keep adding value to the Prime membership. A few years ago all it was primarily for the shipping benefits (free or faster-for-cheaper) for someone who bought a lot annually from them. Now the benefits are quite a bit more to us, if we take advantage of them.
Penforhire is offline   Reply With Quote
Old 02-08-2012, 02:43 PM   #4
CRussel
Wizard
CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.CRussel ought to be getting tired of karma fortunes by now.
 
CRussel's Avatar
 
Posts: 4,828
Karma: 30841942
Join Date: Jul 2010
Location: Sunshine Coast, BC
Device: Kindle Voyage,Kindle PW, Fire HDX 8.9, Fire HD8.9
Prime does EXACTLY what it was designed to do. It makes me buy, and buy from a Prime supplier, when I would otherwise have bought from somewhere else. Because I know with Prime when it will arrive. For me? The videos, books, etc., are a mildly interesting benefit. But it's the guaranteed 2 day shipping for free that is the deal maker.
CRussel is offline   Reply With Quote
Old 02-08-2012, 02:46 PM   #5
Rich_D
Fanatic
Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.Rich_D ought to be getting tired of karma fortunes by now.
 
Rich_D's Avatar
 
Posts: 534
Karma: 1314896
Join Date: Mar 2010
Location: Pittsburgh, PA USA
Device: Android phone & nook Glow
Quote:
Originally Posted by CRussel View Post
Prime does EXACTLY what it was designed to do. It makes me buy, and buy from a Prime supplier, when I would otherwise have bought from somewhere else. Because I know with Prime when it will arrive. For me? The videos, books, etc., are a mildly interesting benefit. But it's the guaranteed 2 day shipping for free that is the deal maker.
Exactly. I might watch a prime video on my laptop, maybe twice a year. The shipping benefit pays for itself.
Rich_D is offline   Reply With Quote
Old 02-08-2012, 02:49 PM   #6
Andrew H.
Grand Master of Flowers
Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.Andrew H. ought to be getting tired of karma fortunes by now.
 
Posts: 2,193
Karma: 8233324
Join Date: Oct 2010
Location: Naptown
Device: Kindle PW, Kindle 3 (aka Keyboard), iPhone, iPad 3 (not for reading)
Quote:
Originally Posted by CRussel View Post
Prime does EXACTLY what it was designed to do. It makes me buy, and buy from a Prime supplier, when I would otherwise have bought from somewhere else. Because I know with Prime when it will arrive. For me? The videos, books, etc., are a mildly interesting benefit. But it's the guaranteed 2 day shipping for free that is the deal maker.
For me, too. If I'm going to watch a video, I might check with Prime to see if it's available for free. But I'm only in it for the two day shipping - I wouldn't pay anything extra for the lending or videos.
Andrew H. is offline   Reply With Quote
Old 02-08-2012, 05:55 PM   #7
fjtorres
Grand Sorcerer
fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.
 
Posts: 8,056
Karma: 61732902
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: PRS-T1, KT, PB701/IQ, K2, PB360, BeBook One, Axim51v, TC1000
The Library and the Videos are sweeteners.
Like casinos comp-ing the big-time gamblers to luxury suites, etc.
It's Amazon's low-cost way of thanking their best customers. Which means the services don't even *need* to be competitive with anything.

Look at the math: the library pool runs $500,000 a month? That's 6 million a year or about a buck a month per member. They can easily double the pool and still come out way ahead.

It's really a pretty good deal all-around.
fjtorres is offline   Reply With Quote
Old 02-08-2012, 05:59 PM   #8
bill_mchale
Wizard
bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.bill_mchale ought to be getting tired of karma fortunes by now.
 
Posts: 1,450
Karma: 1550000
Join Date: Sep 2008
Location: Maryland, USA
Device: Nook Simple Touch, HPC Evo 4G LTE
Quote:
Originally Posted by pidgeon92 View Post
However, the Prime Library books are not bestsellers, and probably never will be. Most of the books are independent, very old, etc., and are not highly priced to begin with. I find that a lot of Amazon's Daily Deals are books that are already in the Prime Library.
Actually, some of them are. I am pretty sure the Hunger Games trilogy is part of the library.

--
Bill
bill_mchale is offline   Reply With Quote
Old 02-08-2012, 06:33 PM   #9
emoorman
Obsessive Reader
emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.emoorman ought to be getting tired of karma fortunes by now.
 
emoorman's Avatar
 
Posts: 71
Karma: 515292
Join Date: Sep 2009
Location: Shalimar, FL (in the panhandle)
Device: Kindle PW, Kindle 4PC, Nexus 7, Nokia 1520
I like Both

I like, and use, both Prime Video and the free 2-day shipping.

I enjoy the British mysteries that usually run on PBS. I now find I can watch several different ones using Prime Video. That's a plus for me.

As for shipping, normally, you need a $25 order for free regular shipping. With Prime, I ordered the wife a new stylus for $7.95 without having to pad the order to get free shipping and is came in 2 days.
emoorman is offline   Reply With Quote
Old 02-08-2012, 06:33 PM   #10
scrapking
Evangelist
scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.scrapking ought to be getting tired of karma fortunes by now.
 
scrapking's Avatar
 
Posts: 467
Karma: 1073260
Join Date: Jan 2012
Location: Victoria, BC
Device: Kobo Vox, Kobo Glo
You know, I'm not falling over myself with excitement at the thought of purchasing a Prime membership, if and when it ever comes to markets outside the U.S. (I'm in Canada).

I'm already deeply into Microsoft's eco-system (Xbox, Zune, PC, Windows Phone). I have streaming music, as well as the ability to both rent or buy movies and TV shows, through the Zune service, and I can then use them on all the above listed devices. I also have Netflix and, again, can use them on all the listed devices (except for Zune). So the streaming audio/video content of Prime doesn't excite me.

I'm a slow reader, I savour every word. It takes me about two minutes to read a single page of a novel. No matter how many books are in the Prime library, I won't be able to read enough to make it worth my while (versus buying the books, and owning them forever).

Don't get me wrong, I think some people can really take advantage of it, but it's interesting how it's a battle of the eco-systems these days. Amazon, Apple, Microsoft, and others keep extending their services over as many devices as they can to increase customer retention and to get customers to consider related devices. And it's working.
scrapking is offline   Reply With Quote
Old 02-08-2012, 06:44 PM   #11
Lazybones
Groupie
Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.Lazybones ought to be getting tired of karma fortunes by now.
 
Posts: 162
Karma: 1719250
Join Date: Aug 2011
Location: Sacramento
Device: Kindle
As someone who doesn't particularly care about fast shipping, Prime doesn't really lure me. However, as an avid e-reader and viewer of online content, I can see Prime getting to a point where I would subscribe for those reasons. At the moment I get a ton of use out of the Netflix Instant View service, but there is a lot they don't carry, so if Amazon can broaden their offerings significantly it would be tempting.
Lazybones is offline   Reply With Quote
Old 02-08-2012, 07:03 PM   #12
tubemonkey
monkey on the fringe
tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.
 
tubemonkey's Avatar
 
Posts: 17,213
Karma: 83999283
Join Date: May 2010
Device: FireHDX8, FireHD6, FirePhn, Nex7, K4S, ClipZip
Quote:
Originally Posted by CRussel View Post
Prime does EXACTLY what it was designed to do. It makes me buy, and buy from a Prime supplier, when I would otherwise have bought from somewhere else. Because I know with Prime when it will arrive.
As a former Prime member, I can attest to that. Buying online was just as easy as going to the store and could be done on an impulse. Quite a bit of the time, the item would be on my doorstep sooner than a planned trip to the store. Now that I no longer have Prime, my spending at Amazon has curtailed drastically.

Prime is definitely a smart marketing move.
tubemonkey is online now   Reply With Quote
Old 02-08-2012, 07:07 PM   #13
pierak
Ebooks Addict
pierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipediapierak knows more than wikipedia
 
Posts: 6
Karma: 47138
Join Date: Feb 2012
Location: Georgia, US
Device: kindle 2 & 3 kbd, kindle dx (cookbooks only), ipad
I got a Prime with only shipping benefits (free through the Mom's club), and I like it a lot. I live in the boonies, and being able to buy stuff on line, and getting it in two days is great. When my freebie expires, I will definitely re-subscribe. Getting the book lending and movies will be a nice extra.
I think Amazon is doing it right. I buy from merchants that make things easy for me (like no-hassle returns), and give me extra perks.
pierak is offline   Reply With Quote
Old 02-08-2012, 08:53 PM   #14
Catlady
Wizard
Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.Catlady ought to be getting tired of karma fortunes by now.
 
Catlady's Avatar
 
Posts: 3,138
Karma: 9183944
Join Date: Oct 2010
Device: jetBook Lite, Libre Color
I signed up for a Prime one-month free trial just before Christmas--mainly because that way I got free shipping for some inexpensive gifts that I had shipped direct to the recipients. In that month, I made a lot of impulse buys--I didn't have to think about combining a few smaller purchases to get free super saver shipping. But I easily could have combined the items.

I don't have a Kindle, so the Kindle-specific benefits were of no interest to me. I do sort of wish I'd tried out the video, but I never did. When the free trial was over, I didn't pay for membership, and have gone back to combining purchases to reach the $25 minimum.

It was nice getting things so quickly, but the only real advantage was free shipping on those inexpensive gifts. I'd get Prime only if it was cheaper or if Amazon raised the minimum for free standard shipping.
Catlady is offline   Reply With Quote
Old 02-08-2012, 09:32 PM   #15
tubemonkey
monkey on the fringe
tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.tubemonkey ought to be getting tired of karma fortunes by now.
 
tubemonkey's Avatar
 
Posts: 17,213
Karma: 83999283
Join Date: May 2010
Device: FireHDX8, FireHD6, FirePhn, Nex7, K4S, ClipZip
Quote:
Originally Posted by Catlady View Post
It was nice getting things so quickly, but the only real advantage was free shipping on those inexpensive gifts. I'd get Prime only if it was cheaper or if Amazon raised the minimum for free standard shipping.
You're in luck. Amazon Mom is free and includes free 2-day shipping.

edit: Nevermind. I just saw that they're not accepting new members just now. Sorry.

Last edited by tubemonkey; 02-08-2012 at 09:36 PM.
tubemonkey is online now   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
WSJ: Google Targets Amazon's 'Prime' With 1-Day Delivery kjk News 15 12-05-2011 09:29 AM
THE GAME IS ON! (an anthology based on 'The Most Dangerous Game') sakman70 Self-Promotions by Authors and Publishers 1 08-07-2011 03:07 PM
Bargain (Kindle App) Next Puzzle Game (A Matching Game for Kindle) arcadata Deals, Freebies, and Resources (No Self-Promotion) 0 05-13-2011 11:07 AM


All times are GMT -4. The time now is 07:53 AM.


MobileRead.com is a privately owned, operated and funded community.