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Old 01-24-2012, 10:26 AM   #1
ProfCrash
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Holidays push tablets, e-readers into 1 of every 4 hands now

http://technolog.msnbc.msn.com/_news...-hands-now-pew

And the market keeps growing. I am not thrilled that they toss e-readers in with tablets but I can see where the Amazon Fire and Nook Tablet/Color confuse the issue for folks. It seems like many people bought those as souped up e-readers.
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Old 01-24-2012, 10:43 AM   #2
murraypaul
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The figures should be taken with a very large pinch of salt, as there are obviously serious issues with the data. You can see two glaring issues with the graph in the article:

- Between May-11 and Aug-11 it seems that 3% of the adult population destroyed their ebook readers, dropping total ownership from 12% to 9%
- No tablets at all were sold between Aug-11 and Dec-11, followed by the total numbers of ebook readers and tablets almost doubling in a month after that.

I do not believe that their stated margins of error are correct.

The May-11 ereader figure looks obviously wrong. Both figures for Dec-11 look obviously wrong. How much trust should we place in the others?

Last edited by murraypaul; 01-24-2012 at 10:45 AM.
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Old 01-24-2012, 12:22 PM   #3
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Well, even if these numbers aren't spot-on...an increase in eReaders in consumer's hands is alright in my (e)book.
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Old 01-25-2012, 05:50 AM   #4
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Yes, but figures - especially those that are possibly used for marketing - should at least be feasible !
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