|01-19-2012, 08:33 PM||#1|
Join Date: Oct 2010
Location: NSW - Australia
Apple's iBooks 2, iBooks Author: Bids to own publishing's future
From the Los Angeles Times
Well this will certainly set the cat among the pigeons. While everyone suspected Apple was trying to hijack eBooks. The cat is out of the bag now. It's official! Apple definitely wants to dominate the ebook market and has released a free AUTHORING tool that integrates with iBooks and iBook Store.
Whilst purist code writers here at MR have pooh poohed enhanced eBooks with their bells and whistles, it's one of the regular questions that keeps being raised in the workshop forum. "How do you embed video and sound in eBooks"
I think the ignorant void by the general public of what an eBook actually is, is actually filled with bells and whistles. Steve Jobs counted on the desires and wants of Joe Public for what only iBooks has delivered so far and others are copying.
Other companies copied Apple with their versions of iPhones and iPads. Just like those products, Apple is once again giving Joe Public what they want. While Mr Tried and True eBookmaker tutt-tutts over the vanity of these new books I think that Joe Public who hasn't read a book since leaving school will scoop them up as another shiny to keep in their treasure chest on their 30 million iPhones and 9.25 million iPads bought over the last three months.
That reminds me of the 80's when people already using computers resented Apple introducing the Macintosh. The argument was something like . . .
I've spent years leaning how to program a computer and these upstarts bring out a computer that anyone can use right out of the box.
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