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Old 12-15-2011, 03:18 PM   #1
DonaldL.
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Publishers still missing the point on e-book prices

Publishers still missing the point on e-book prices

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When the major book publishing firms signed an agreement with Apple that allowed them to control the prices for their e-books — unlike the deal they had with Amazon, which gave the online retailer the right to cut prices if it wanted to — they probably thought they had won a major battle. But as a Wall Street Journal story points out, they are still shooting themselves in the foot when it comes to e-book prices, by keeping them artificially high in an attempt to shore up their profit margins and protect their existing print business. In the long run, that pricing model could wind up doing far more damage than the model it replaced.
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Old 12-15-2011, 03:32 PM   #2
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A senior vice-president at Hachette Digital, a unit of one of the world’s largest publishing firms, tells the Journal that she believes “there has been a change in the understanding of the value of a digital book,” and that readers see the added value and are willing to pay extra for it.
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Old 12-15-2011, 04:32 PM   #3
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Let them die down then. It's like natural selection, maybe they are supposed to go extinct and let room for other more dynamic publishers ...
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Old 12-15-2011, 04:43 PM   #4
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The added value would be there if it was DRM free.
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Old 12-15-2011, 04:48 PM   #5
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And well edited.
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Old 12-15-2011, 04:53 PM   #6
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The added value would be there if it was DRM free.
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And well edited.
Exactly.
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Old 12-15-2011, 10:51 PM   #7
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Yeah, I'd like to ask her if she is happy to pay 64% extra on every book she buys going forwards, if it is such a good idea.
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Old 12-16-2011, 12:56 AM   #8
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Quote:
A senior vice-president at Hachette Digital, a unit of one of the world’s largest publishing firms, tells the Journal that she believes “there has been a change in the understanding of the value of a digital book,” and that readers see the added value and are willing to pay extra for it.
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How is that different from saying "there has been a change in the understanding of the value of a gallon of gas and that drivers see the added value and are willing to pay the extra for it."
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Old 12-16-2011, 01:38 AM   #9
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readers see the added value and are willing to pay extra for it
Yeap, I'm willing to pay extra for a good ereader for the added value of public domain and creative commons books. Paying more for books though? Only in special cases. Otherwise I'll wait for the discount bins or check second hand shops.
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Old 12-16-2011, 03:38 AM   #10
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Old 12-16-2011, 04:17 AM   #11
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Kind of frightening to me how they've gone from insisting the eBook is just as valuable as a paper book to now it's value added.
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Old 12-16-2011, 04:42 AM   #12
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Kind of frightening to me how they've gone from insisting the eBook is just as valuable as a paper book to now it's value added.
Well, we've recently had a long discussion concerning members only reading ebooks. "Can't go back to paper."

I'd say that's value added.
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Old 12-16-2011, 07:21 AM   #13
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Well, we've recently had a long discussion concerning members only reading ebooks. "Can't go back to paper."

I'd say that's value added.
"Cannot" is very subjective.
I think I belong to "cannot" group.
However, if I loose my sources for ebooks, then what? Will I stop reading? No. I will be back to printed books. Worse (for publishers and writers), I won't hunt hardback editions any more. I will purchase second hand paperbacks only. So...the added value is in cheaper prices for me. If not, then there is no value at all. Writers and publishers lost a lot of my mine after Fisctionwise introduces geo restrictions. Go figure...
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Old 12-16-2011, 07:57 AM   #14
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Kind of frightening to me how they've gone from insisting the eBook is just as valuable as a paper book to now it's value added.
Tell a lie big enough and some people will believe you.
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Old 12-16-2011, 10:40 AM   #15
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When the WSJ article came out yesterday, it was hard to comment because... it was behind a paywall.

Yes, the Wall Street Journal is clearly shooting itself in the foot by keeping the price for its content higher than people are willing to pay.

It's been the case for some time that some ebooks are more expensive than their paper counterparts. The inverse is also true. E.g. Steve Jobs bio, $15 ebook and $17.50 hardcover. The Help, $10 ebook and $14.50 hardcover. The Litigators (Grisham's new book) $13 ebook, $15 hardcover. The Drop, $13 vs $16.50. 11/22/63 (Stephen King), $15 vs $17.50.

All are best-sellers. All are agency priced. All are cheaper as ebooks than in hardcover.

So rather than perform a sampled or detailed analysis, or compare sales growth pre- and post-agency pricing, or compare European and American paper book sales (Europe has price controls, US does not), the author just doles out the usual anecdotal evidence.

Someone wake me when they've got some actual numbers, kthx...
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