|04-29-2012, 10:59 PM||#1|
Join Date: Feb 2009
Device: Kobo, Kindle 3, Paperwhite
Is Barnes and Noble for women only?
When I visit bn.com, it strikes me as being designed for women. Most of the books seem oriented toward women (though not all are) and the design of the pages just seems incredibly feminine.
Are they consciously wooing the female market?
|04-29-2012, 11:11 PM||#2|
Join Date: Mar 2010
Device: Kindle 2 International & Sony PRS-T1 & BlackBerry PlayBook
Considering articles over the years which have stated that statistically, women read more and buy more books for themselves and others to read, and that sales of romance novels dwarf all the other categories of genre and literary materials combined, I wouldn't hold it against B&N if they did deliberately orient their website to women as a market.
I couldn't comment on the content, but the actual page seems to have a rather clean, reasonably aesthetic uncluttered design which I personally like and consider gender-neutral. Too bad their site is missing some functionality which would make it easier to use as well as good-looking.
|04-30-2012, 07:53 AM||#3|
Literacy = Understanding
Join Date: Dec 2007
Location: The World of Books
Device: Sony PRS-950, Nook Tablet
I was never a fan of the one-click shopping because it eliminated a step that gave me an opportunity to rethink whether I really wanted to make the purchase. I know people love it, but I don't mind an extra click or two that gives me an opportunity to change my mind.
I'm not sure what functionality ATDrake thinks is missing at B&N. I like the options for narrowing down my choices and I haven't noted any missing functionality. But that doesn't mean there isn't some missing functionality, just that I haven't noticed it.
|04-30-2012, 10:11 AM||#4|
Join Date: Dec 2011
Device: Kindle Paperwhite 2015
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