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Old 09-30-2011, 09:07 AM   #1
jbcohen
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Cost of bringing a book to market

Lets say penguin books decides to buy the manuscript of a new John Grisham book and brings it to market. How much can penguin expect to pay at each step of the process? How about BAEN publishing a new David Weber book since BAEN typically does not charge what penguin does. I don't know who has the John Grisham contract so I may be wrong about penguin bringing the book to market.
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Old 09-30-2011, 11:12 AM   #2
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You will find this information in other threads -- hopefully someone will repost it. However the cost per book approach overlooks quite a bit.

For example:
- time reading through he slush pile and rejecting books to find a good book
- Risk offset: some percent of books will lose money. This means that successful books will need to pay for costs of unsuccessful ones.
- Admin overhead: negotiating contracts with writers
- other overhead: how much time does. Toni and other Baen employees spend "marketing" by participating in message boards and at cons?

I don't know the business, and this is just off the top of my ahead, but the point is that corporate costs are significantly higher than justnthe cost of producing a unit.
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Old 09-30-2011, 11:43 AM   #3
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Will do a search on the subject of my question. Hopefully will find thsoe older threads.
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