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Old 09-01-2011, 10:44 AM   #61
anamardoll
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Originally Posted by murraypaul View Post
Or make more.
If there is lots of demand out there for Sony readers at their current prices, why aren't they making more of them?
The word on the web is that their suppliers can only churn out at a certain rate. Dunno if true.
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Old 09-01-2011, 10:50 AM   #62
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Originally Posted by Pinecone View Post
Learn basic supply and demand. If the demand outstrips the supply, charge more. You only need to lower prices when you have a lot of a product and are not selling it fast enough.
Or if you want to destroy the competition.
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Old 09-01-2011, 10:51 AM   #63
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Or if you want to destroy the competition.
If you sell everything you make, there's no competition worth the name.
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Old 09-01-2011, 10:52 AM   #64
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If you sell everything you make, there's no competition worth the name.
There is future competition-that won't enter the market if you've set the entry price too low to get in.
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Old 09-01-2011, 10:56 AM   #65
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There is future competition-that won't enter the market if you've set the entry price too low to get in.
OK, let me rephrase that - if you sell everything you can make, you don't have to worry about competition because it doesn't interfere with your sales.

And if it does lower your sales in the future, it's the future prices you will need to adjust, not the current ones.

Last edited by idle; 09-01-2011 at 10:56 AM. Reason: better wording
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Old 09-01-2011, 11:09 AM   #66
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OK, let me rephrase that - if you sell everything you can make, you don't have to worry about competition because it doesn't interfere with your sales.

And if it does lower your sales in the future, it's the future prices you will need to adjust, not the current ones.
Sure. My point was just that the standard supply/demand model isn't always an encompassing explanation as to how companies set price.
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Old 09-04-2011, 01:51 PM   #67
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Originally Posted by murraypaul View Post
Or make more.
If there is lots of demand out there for Sony readers at their current prices, why aren't they making more of them?
Because Sony doesn't control all the parts. They only get so many eLink screens.
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Old 09-04-2011, 08:57 PM   #68
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There's also secondary business that the primary business generates to consider.

If sony sells few devices, at a high price, that's still going to be far fewer ebooks sold than if they sold many devices,creating a market. One reason they never hit a big market in their online ebooks store is that they didn't sell the volume of devices to get ebook readers familiar with their online book brand. Kindle sold high because even at a high price, everyone knew amazon and that volume of sales fueled more ebook sales. Sony remained exclusive and became even more exclusive, without volume sales. Whether due to lack of parts availability or exclusivity.

It may be a combination, if they couldn't get the supply of parts, then why not keep the price high, at least get money that way, since they sell out.
However, all this talk of sony selling out "everywhere" is just a rumor. Maybe lots and lots of sony stores and other stores like bestbuy/walmart/borders NEVER sold out. Borders at closing was practically giving them away, according to reports just around here. Sounds like sony in fact had supply in many places and the price just didn't allow the merchandise to move. A mistaken calculation or purposeful pricing by sony management, who knows?

Reducing business to a question of supply/demand around a single device, for each device, seems a little too rube-capitalism-worshipper to belong anywhere but american right wing talk radio.

Last edited by readingglasses; 09-04-2011 at 09:16 PM.
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Old 09-04-2011, 09:22 PM   #69
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Even saying "sony" is a little too simple. Sony has different management and different marketing and even different R&D across the world.
They don't use the same strategies in USA, Japan, India, France, UK. All have different marketing, different access to parts and different economics.
They don't have "japanese businessman" in tokyo deciding how to appeal to americans. No international business can afford to be that completely centralized or they won't know what they're doing.
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Old 09-06-2011, 11:33 AM   #70
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Because Sony doesn't control all the parts. They only get so many eLink screens.
But they do control how many they can buy. If they're offered 500,000 but only buy 100,000 and sell all devices made with 100k, while their competitor then buys the remaining 400,000 and sells those, what can you say about that? Sony had the ability to buy, but didn't buy as many as they were capable of. If eInk was going to offer Sony first crack at the Pearl displays, before Kobo and nook, why limit the number of displays to a number less than the competition?

Also, eLink? Don't you mean eInk? No "L".
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Old 09-06-2011, 03:42 PM   #71
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Sony does not attempt to make things incompatible.
They do. As much as possible, as often as possible.

Last time I was buying VCR, I specifically purchased Philips over Sony. With remote control from Sony VCR you can only control volume of Sony TV. With Philips remote you can control volume on hundreds of types of TV, including very obscure brand that I own.

Just remember Sony Memory Stick, that was created specifically so that you would have to buy Sony memory stick for Sony devices, instead of generic (and, at the time, MUCH cheaper) SD card.

Just remember Sony Reader PRS-500 that didn't work like UMASS device - so you HAD to use special Sony software to load books. Very crappy software IMHO.

Just remember the very first e-ink reader Sony Librié. Incompatible with ANYTHING. You couldn't even load your own texts. Only texts purchased from Sony Ebookstore Japan. And those expired after 90 days. That was too much even for Japanese buyers and Sony Librié was very soon discontinued.

There are hundreds of other examples.
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Old 09-06-2011, 03:45 PM   #72
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...

Just remember Sony Memory Stick, that was created specifically so that you would have to buy Sony memory stick for Sony devices, instead of generic (and, at the time, MUCH cheaper) SD card.
...
Seems like it was just yesterday. Owned a couple of those products. I certainly recall the price on those "sticks" being very high.
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Old 09-06-2011, 04:56 PM   #73
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A friend of mine had a Sony compact camera. It was easy to like the camera, but the thing would only take Sony memory cards, meaning there was no competition to drive the prices down. Net result: she ended up paying three times what she would have done for the same product had it been compatible with SD cards.

Of course, this was a conscious business strategy on the part of Sony.
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Old 09-06-2011, 05:18 PM   #74
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MicroSD to ProDuo adapter



I use MiroSD cards in an adapter with my PSP.
Works okay.
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Old 09-06-2011, 05:23 PM   #75
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I use MiroSD cards in an adapter with my PSP.
I've got a neat one that lets you fit two microSD into a single MS adapter, so you can double up on the memory. I've moved to microSD for everything now, it is just more convenient, I've got a microSD->SD adapter for one camera, and then put that in a SD->CompactFlash adapter for the other
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