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Old 05-14-2011, 08:17 PM   #31
carld
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There are no Kindle editions being 'sold' for lending. It's been stated various places by both Amazon and Overdrive that libraries won't have to buy books separately for Kindle.
That's true, I'd forgotten that. Amazon must be absorbing the cost of the ebooks then.
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Old 05-14-2011, 08:17 PM   #32
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You know, if I were a conspiracy person I'd say that Amazon knows that this will both clog up a lot of library lending while at the same time removing a competitive talking point from Sony and from everyone else.

Well played Mr. Bozos. Well played.
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Old 05-14-2011, 08:20 PM   #33
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I doubt seriously that Amazon purposely intends to clog up the waiting lists. But remove a competitive advantage? Definitely.
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Old 05-14-2011, 11:07 PM   #34
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thats why i put sold in quotes. they probably are getting some kind of licensing fee.
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Old 05-14-2011, 11:11 PM   #35
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I doubt seriously that Amazon purposely intends to clog up the waiting lists. But remove a competitive advantage? Definitely.
No, but there will be those who, not being able to get at a book they want or need, will purchase it.
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Old 05-14-2011, 11:29 PM   #36
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No, but there will be those who, not being able to get at a book they want or need, will purchase it.
Sure there will be some, but given that this not going to be a cheap operation for Amazon (at least not any way that I can see), I don't think it's a viable marketing strategy. I think they're going to spend way more implementing this than they'll ever make back from directly increased sales. Plus you have to factor in all the people who will be borrowing books rather than buying them.

I think this is about selling Kindles, and eventually more ebooks, rather than a possible immediate gain in ebook sales.

Last edited by carld; 05-14-2011 at 11:31 PM.
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Old 05-14-2011, 11:32 PM   #37
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Agreed.
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Old 05-15-2011, 01:56 AM   #38
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Sure there will be some, but given that this not going to be a cheap operation for Amazon (at least not any way that I can see), I don't think it's a viable marketing strategy. I think they're going to spend way more implementing this than they'll ever make back from directly increased sales. Plus you have to factor in all the people who will be borrowing books rather than buying them.

I think this is about selling Kindles, and eventually more ebooks, rather than a possible immediate gain in ebook sales.
I'm not sure about that. I don't think that Amazon is actually buying the copies it lends out. I think that Amazon has simply reached and agreement with the publishers that one copy of the book may be lent out, either in epub or .azw, as long as only one copy of the book (or however many were purchased) is lent out at the same time.

While there are going to be some initial start up costs as well as ongoing costs (which may or may not be covered by a 22 cent fee), there will probably also be a lot of people who check out the first book or two in a series, and then buy the rest because of the wait. Or who give up waiting for a book and just buy it on the kindle. I think that is a pretty good business opportunity.
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Old 05-15-2011, 04:10 AM   #39
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I'm starting to think that there is going to be something vaguely controversial about it.
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Old 05-15-2011, 05:13 AM   #40
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... Wasnt this thread about a potential new Amazon tablet? How did it become a mob scene beating the "library ebook" dead horse?

never mind, carry on.
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