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Old 05-05-2011, 12:30 PM   #1
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Kindle price increase? (UK)

Just seen this on another forum. No other info available.



Amazon.co.uk are still listing prices as £111 & £152
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Old 05-05-2011, 12:37 PM   #2
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I'd be surprised to see Amazon increase the price, personally.
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Old 05-05-2011, 12:37 PM   #3
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That is strange.

On a side note, I didn't realize you guys paid so much for these. Do those prices include VAT?
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Old 05-05-2011, 12:38 PM   #4
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Yes. All prices quoted in the UK have to include VAT.
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Old 05-05-2011, 12:40 PM   #5
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A response to the crappy exchange rates right now?
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Old 05-05-2011, 12:42 PM   #6
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Crappy exchange rate? The exchange rate is currently £1 = $1.64. That's pretty much where it's been for last couple of years, give or take a few per cent. What exchange rates are you referring to?
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Old 05-05-2011, 12:52 PM   #7
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Originally Posted by HarryT View Post
Crappy exchange rate? The exchange rate is currently £1 = $1.64. That's pretty much where it's been for last couple of years, give or take a few per cent. What exchange rates are you referring to?
Just the crazy exchange rates in general-I just know that we've been getting killed with exchange rates on our overseas contracts recently-and had to make some unhappy adjustments.

Last edited by kjk; 05-05-2011 at 12:57 PM.
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Old 05-05-2011, 01:12 PM   #8
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Where did the picture come from? Amazon.co.uk still shows the 3G model at 152.

Raising the price doesn't make any sense. My guess is that someone in Amazon's graphic design department was working on a new splash page based off of something already done for the American site, and the price just hadn't been updated yet.


ETA: Scratch that... apparently the VAT increased from 17.5% to 20%.
ETA again: Scratch that... the VAT increase would only take the price up to 155. So I'm standing by my original theory.

Last edited by stickybuns; 05-05-2011 at 01:19 PM.
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Old 05-05-2011, 01:29 PM   #9
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Where did the picture come from? Amazon.co.uk still shows the 3G model at 152.
The other guy doesn't specifically state where the pictures is from, but he implies it's on Amazon's home page.
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Old 05-05-2011, 01:45 PM   #10
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There's a discussion thread over on Amazon UK... apparently the 189 price appeared momentarily.

Raising the price would be illogical. I mean, yeah, I suppose they could still do it, but it would just be very dumb.

189 is the 3G price in both U.S. dollars and euros... somebody uploading a new splash page after the currency symbol was changed but before the price was updated--that just seems like the most logical explanation to me.
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Old 05-05-2011, 01:59 PM   #11
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That certainly seems like the most likely explanation, I agree.
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Old 05-05-2011, 02:18 PM   #12
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That certainly seems like the most likely explanation, I agree.
And the VAT increase happened a while ago.
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Old 05-06-2011, 03:53 AM   #13
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And the VAT increase happened a while ago.
... at which time the price did increase, so that's already happened.
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Old 05-06-2011, 03:56 AM   #14
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Just the crazy exchange rates in general-I just know that we've been getting killed with exchange rates on our overseas contracts recently-and had to make some unhappy adjustments.
Actually, the exchange rate is very good, if you're European and want to buy something in the US, and very bad if you're an American and want to buy something in Europe...
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Old 05-06-2011, 06:09 AM   #15
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Just the crazy exchange rates in general-I just know that we've been getting killed with exchange rates on our overseas contracts recently-and had to make some unhappy adjustments.
Just because the rates are unfavourable to you at the moment, it doesn't make them "crazy".

For every buyer, there's a seller. If a rate is high for you, it's low for someone else.
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