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Old 03-29-2011, 03:25 PM   #61
Shaggy
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on the other hand I believe that some people don't realize what a great newspaper the Times really is.
The problem with this is that there are many other good sources of the same information that are free.

If your competitor isn't charging anything, and you're marketing yourself as being worth the price based on quality, the difference better be a lot more than between "good" vs "great". Most people won't care.
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Old 04-03-2011, 09:21 AM   #62
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Originally Posted by Shaggy View Post
The problem with this is that there are many other good sources of the same information that are free.

If your competitor isn't charging anything, and you're marketing yourself as being worth the price based on quality, the difference better be a lot more than between "good" vs "great". Most people won't care.
Maybe most people won't care, but the NYT obviously isn't after "most" people; they'll be happy with "enough" people.

I value my time, so, for me the distinction between "good" and "great" makes all the difference. I'd rather read a great book than a merely good one, regardless of the price. I'd rather read an in-depth article in the NYT than a mediocre one in another paper.

I'm not saying that there aren't other great papers out there that are free. And that might indeed be a problem.
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Old 04-03-2011, 03:20 PM   #63
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The Calibre 'New York Times' plugin gets the complete New York Times after all.
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