|03-06-2011, 11:29 AM||#1|
Join Date: Feb 2009
Is this an end around or precursor of in ebook active ads?
I was just reading the thread in the Kindle section about the new social media integration feature where you can tweet and/or post to your facebook page after finishing your book. Well I suppose you can use it at anytime and often while reading the book but the link is there at the end.
Link to Kindle specific thread:
Here was my observation:
I am the first to admit I absolutely do not understand how to use either feature in a positive fashion to promote a business. However it obviously works or both would not have gown as they have. so what do others think? Is the maybe a way to get those people who use either or both of these services to advertise books for them via the time tested viral marketing of word of mouth. I see it as a very unobtrusive compromise to active in-book ads.
And before forming an opinion consider the recent thread here on MR speculating on free Kindles by year's end:
Maybe this is part of that plan that will enable Amazon to offer the free Kindle devices to Prime account holders who also have Twitter and/or Facebook accounts?
|03-06-2011, 12:34 PM||#2|
Join Date: Jan 2011
I routinely post my highlights to my facebook page from within the Kindle. It sparks discussion occasionally.
What is a book but an advertisement of the writers idea?
I was bit disappointed that I wasn't able to post a review of the book from within the book to the book's page on Amazon, but I suppose it is for the best, we don't want a bunch of
OMG this books the best eva!!
Or do we??
|03-07-2011, 06:44 PM||#3|
Join Date: Mar 2009
Device: Kindle 4 No Touchie
The idea of in-book ads has been batted around for a few years. It still hasn't materialized though.
Why? Because it is highly unlikely anyone could earn enough revenue off of the ads to subsidize purchases, especially without destroying the reading experience.
For example: With web ads, the CPM (cost per 1000 impressions) can vary anywhere from $20 to $2, and are falling. If you manage a $12 CPM, a book that sells 10,000 copies earns $120 in ad revenue. If the ebook only costs $5, then the ad revenues only managed to replace the revenues of 24 out of those 10,000 copies; 100 ads replaces the revenue of 2,400 copies.
Or: Each ad in a book might save you $0.012. Place 100 ads in a 250-page ebook, and under optimal circumstances you can reduce the cover price by $1.00. Would you want a banner ad every 2 1/2 pages in a book you read?
It's entirely plausible that they will put a few discreet ads at the end of ebooks, akin to paperbacks. But the economics are predominantly against ad-supported ebooks.
Last edited by Kali Yuga; 03-07-2011 at 07:11 PM.
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