|03-06-2011, 11:29 AM||#1|
Join Date: Feb 2009
Is this an end around or precursor of in ebook active ads?
I was just reading the thread in the Kindle section about the new social media integration feature where you can tweet and/or post to your facebook page after finishing your book. Well I suppose you can use it at anytime and often while reading the book but the link is there at the end.
Link to Kindle specific thread:
Here was my observation:
I am the first to admit I absolutely do not understand how to use either feature in a positive fashion to promote a business. However it obviously works or both would not have gown as they have. so what do others think? Is the maybe a way to get those people who use either or both of these services to advertise books for them via the time tested viral marketing of word of mouth. I see it as a very unobtrusive compromise to active in-book ads.
And before forming an opinion consider the recent thread here on MR speculating on free Kindles by year's end:
Maybe this is part of that plan that will enable Amazon to offer the free Kindle devices to Prime account holders who also have Twitter and/or Facebook accounts?
|03-06-2011, 12:34 PM||#2|
Join Date: Jan 2011
I routinely post my highlights to my facebook page from within the Kindle. It sparks discussion occasionally.
What is a book but an advertisement of the writers idea?
I was bit disappointed that I wasn't able to post a review of the book from within the book to the book's page on Amazon, but I suppose it is for the best, we don't want a bunch of
OMG this books the best eva!!
Or do we??
|03-07-2011, 06:44 PM||#3|
Join Date: Mar 2009
Device: Kindle 4 No Touchie
Why? Because it is highly unlikely anyone could earn enough revenue off of the ads to subsidize purchases, especially without destroying the reading experience.
For example: With web ads, the CPM (cost per 1000 impressions) can vary anywhere from $20 to $2, and are falling. If you manage a $12 CPM, a book that sells 10,000 copies earns $120 in ad revenue. If the ebook only costs $5, then the ad revenues only managed to replace the revenues of 24 out of those 10,000 copies; 100 ads replaces the revenue of 2,400 copies.
Or: Each ad in a book might save you $0.012. Place 100 ads in a 250-page ebook, and under optimal circumstances you can reduce the cover price by $1.00. Would you want a banner ad every 2 1/2 pages in a book you read?
It's entirely plausible that they will put a few discreet ads at the end of ebooks, akin to paperbacks. But the economics are predominantly against ad-supported ebooks.
Last edited by Kali Yuga; 03-07-2011 at 07:11 PM.
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