Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book Readers > Sony Reader

Notices

Reply
 
Thread Tools Search this Thread
Old 07-27-2007, 08:35 PM   #1
TadW
Uebermensch
TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.TadW ought to be getting tired of karma fortunes by now.
 
TadW's Avatar
 
Posts: 2,582
Karma: 1094606
Join Date: Jul 2003
Location: Italy
Device: Kindle
New Reader Ad in New York Times

Sony has been hugely advertising for the Reader in the New York Times recently.

Question: Who at Sony selects the books that make it on the ad? I mean, why get politicial with Obama's The Audacity of Hope?

.:via Link Love
Attached Thumbnails
Click image for larger version

Name:	Sony_Ad_in_The_New_York_Times.jpg
Views:	317
Size:	280.0 KB
ID:	4620  
TadW is offline   Reply With Quote
Old 07-27-2007, 08:44 PM   #2
Dr. Drib
Grand Sorcerer
Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.
 
Dr. Drib's Avatar
 
Posts: 28,264
Karma: 12268454
Join Date: Jan 2007
Location: San Borja (Lima), Peru
Device: Kindle PW2(WiFi) / FireHD; Kindle DX-G; Kobo-AuraHD,Glo,Mini; Ipad Air
Why not? It sounds like inteligent marketing to me.

You don't have to agree with him. I could care less what he does. However, I think using current books on topics that are controversial - topics that increase participation, discomfort, comfort, agreement, disagreement, dialogue - is a way to move awareness of current political events AND THE READER into the mainstream of discussion and awareness.

Don


Quote:
Originally Posted by TadW View Post
Sony has been hugely advertising for the Reader in the New York Times recently.

Question: Who at Sony selects the books that make it on the ad? I mean, why get politicial with Obama's The Audacity of Hope?

.:via Link Love
Dr. Drib is offline   Reply With Quote
Old 07-27-2007, 09:05 PM   #3
Lov2Read
Book Connoisseur
Lov2Read is on a distinguished road
 
Posts: 71
Karma: 53
Join Date: Jun 2007
Location: U.S.A.
Device: Sony Reader 505
Not

Quote:
...is a way to move awareness of current political events AND THE READER into the mainstream of discussion and awareness.
If you need an ad in the New York Times to make you more aware of current political events, then you're a moron.
Lov2Read is offline   Reply With Quote
Old 07-27-2007, 09:19 PM   #4
JSWolf
Resident Curmudgeon
JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.JSWolf ought to be getting tired of karma fortunes by now.
 
JSWolf's Avatar
 
Posts: 37,111
Karma: 18149000
Join Date: Nov 2006
Location: Roslindale, Massachusetts
Device: Sony Reader PRS-650, iPad, nook STR
Maybe it's Sony's way of telling us who to vote for.
JSWolf is online now   Reply With Quote
Old 07-27-2007, 10:02 PM   #5
randyman
Member
randyman began at the beginning.
 
randyman's Avatar
 
Posts: 24
Karma: 13
Join Date: Sep 2006
Location: Bristol, RI
Device: Now, iPad!
Quote:
Originally Posted by TadW View Post
I mean, why get politicial with Obama's The Audacity of Hope?

.:via Link Love
Why, to balance out the inclusion of increasingly reactionary pseudo-scientist Michael Crichton, fave of the Bush administration for his "global warming is a fraud" and "ecological terrorists are the enemy" pap.

That's why.
randyman is offline   Reply With Quote
Old 07-28-2007, 01:07 AM   #6
Robert Marquard
Delphi-Guy
Robert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheeseRobert Marquard can extract oil from cheese
 
Robert Marquard's Avatar
 
Posts: 285
Karma: 1151
Join Date: May 2006
Location: Berlin, Germany
Device: iLiad, Palm T3
Hey, come down. Dr. Drib explains why you bind an ad to controversial topics. It works. See the discussion here. Free extra ads for Sony.
Obama has another advantage. He is not the #1 candidate so Sony does not really run the risk of him becoming president which would entangle Sony directly with a political party. That is unwise because a commercial entity should stay flexible.
Robert Marquard is offline   Reply With Quote
Old 07-28-2007, 11:33 AM   #7
Dr. Drib
Grand Sorcerer
Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.Dr. Drib ought to be getting tired of karma fortunes by now.
 
Dr. Drib's Avatar
 
Posts: 28,264
Karma: 12268454
Join Date: Jan 2007
Location: San Borja (Lima), Peru
Device: Kindle PW2(WiFi) / FireHD; Kindle DX-G; Kobo-AuraHD,Glo,Mini; Ipad Air
Let's be nice, good buddy

Think of the readership of the Times. Also, I understood the poster's comment to be about the BOOK CHOICE.

Your inflammatory language doesn't progess the dialogue about a very interesting topic....good buddy.

Don


Quote:
Originally Posted by Lov2Read View Post
If you need an ad in the New York Times to make you more aware of current political events, then you're a moron.
Dr. Drib is offline   Reply With Quote
Old 07-28-2007, 01:11 PM   #8
Azayzel
Cache Ninja!
Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.Azayzel ought to be getting tired of karma fortunes by now.
 
Azayzel's Avatar
 
Posts: 643
Karma: 1002300
Join Date: Jan 2007
Location: Tokyo, Japan
Device: PRS-500, HTC Shift, iPod Touch, iPaq 4150, TC1100, Panasonic WordsGear
Quote:
Originally Posted by JSWolf View Post
Maybe it's Sony's way of telling us who to vote for.
...or maybe, it's Obama's campaign manager's puting campaign funds to work with some cross-platform advertising.
Azayzel is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New York Times recipe madrone26 Calibre 4 04-02-2009 01:13 PM
New York Times review: K2 akira28 Amazon Kindle 32 02-28-2009 02:23 PM
New York times about Kindle 2 Kris777 News 12 02-18-2009 08:51 AM
New York Times on 505 Hamza Sony Reader 21 03-03-2008 12:55 PM
iLiad New York Times King Mook Mook iRex 0 12-30-2007 03:22 PM


All times are GMT -4. The time now is 06:54 PM.


MobileRead.com is a privately owned, operated and funded community.