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Old 01-18-2011, 10:49 AM   #1
SleepyBob
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IDC estimates e-reader shipments

http://www.zdnet.com/blog/btl/apples...selector-blogs



Interesting numbers, if accurate. I hadn't realized Pandigital would be in the top 3. And Kindle with a strong lead, but less than 50% marketshare.

Last edited by SleepyBob; 01-18-2011 at 10:51 AM. Reason: ETA: Q3 numbers, not Q4
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Old 01-18-2011, 11:41 AM   #2
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And Kindle with a strong lead, but less than 50% marketshare.
If those are worldwide numbers, remember than Amazon only market the Kindle to a very small number of countries, as do B&N, whereas the others are selling to a much wider proportion of the world.
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Old 01-18-2011, 11:56 AM   #3
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If those are worldwide numbers, remember than Amazon only market the Kindle to a very small number of countries, as do B&N, whereas the others are selling to a much wider proportion of the world.
It's interesting to see worldwide numbers; I'm surprised Sony is so low. As the K3 didn't come out until Q4, it will be interested to see what effect that has on Amazon's numbers.
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Old 01-19-2011, 10:00 AM   #4
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I think Amazon sells the Kindle in over 100 countries now and BN only sells in the US. Granted, Amazon has been selling the Kindle itnernationally for a little over a year so it is just getting its foot in the door outside of the US. I expect those numbers to climb in Q4.

Sony is not a huge surprise to me. Sony does not advertise and is probably the least known of the major e-readers in the US. Given that BN has 15% of the market and is only sold in the US, I would guess that the US accounts for the vast majority of e-reader sales.

Pandigital is the surprise to me. I know nothing about them and their ereaders.
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Old 01-19-2011, 10:33 AM   #5
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Interesting Ziff Davis an acepted authority on the PC market so I would take them seriously.
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Old 01-19-2011, 10:43 AM   #6
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Firstly, they're counting LCD screen devices, too.
Secondly, they're shipments and not sales.

Last edited by Geppetto; 01-19-2011 at 10:47 AM.
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Old 01-19-2011, 10:45 AM   #7
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I would guess that they are counting anything that calls itself an e-reader. So the screen type doesn't matter. I would guess that the IPad is not included because it does not call itself an e-reader.

Nook Color calls itself an e-reader. It really isn't a full fledged tablet until you hack it.
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