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Old 01-11-2011, 04:55 AM   #1
arcadata
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Free (Kindle) Predictable Magic

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business by Deepa Prahalad, Ravi Sawhney

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How to Create Incredibly Successful Designs—Over and Over Again!

Companies invest fortunes on innovation and product strategy. But by some estimates, 80% of new products fail or underperform. Every year, though, a few rare products succeed brilliantly. Why? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: They craft rewarding, empowering experiences.

To outsiders, this looks like magic: incomprehensible and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen—over and over again.

Award-winning industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics®, a breakthrough approach for systematically creating deep emotional connections between consumers and brands.

Step by step, you’ll learn everything you need to know to make Psycho-Aesthetics work, from research to strategy, implementation to consumer experience. You’ll also see it at work in case studies from some of the world’s top companies, including Medtronic and Amana, as well as innovative start-ups.
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