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Old 01-03-2011, 06:58 PM   #1
RockdaMan
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Nook sales make BN financials shine; almost 1/3 of Internet users will own a Kindle

Interesting stats in a combo post from Teleread. Drawing from the two sources:

Quote:
Driven by the company’s NOOK eReading device product line, Barnes & Noble bookstores achieved their largest retail sales day ever in the company’s nearly 40-year history on December 23, 2010.
I wonder what the breakdown in Classic and Color sales is. Any guesses?

Quote:
A whopping 28% of Internet users surveyed by J.P. Morgan in December say they either own a Kindle or plan to buy one in the next year.
-
40% of iPad users surveyed already own one, and 23% plan to buy one in the next year.
-
The survey showed that 45% of respondents had heard of the Nook, versus 76% for the Kindle and 84% for the iPad.
This cannot be right. The Internet is HUGE place.
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Old 01-03-2011, 07:10 PM   #2
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This cannot be right. The Internet is HUGE place.
Details on demographics of survey would be useful in appraising accuracy. Isn't JP Morgan an investment bank, not a poller? I wonder who finances B&N and Amazon when they need money? Or am I ridiculously paranoid?
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Old 01-03-2011, 07:19 PM   #3
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Yeah, I'm skeptical, both about the number of people planning on buying Kindles and the number of people who know what a Nook is.

A "survey" can just mean sending out e-mails and seeing who responds; unless it's a randomized poll, it has no real value.
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Old 01-03-2011, 07:20 PM   #4
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Meh. Why own a Kindle when I can just read Kindle books on my Nook?
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Old 01-03-2011, 08:51 PM   #5
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Meh. Why own a Kindle when I can just read Kindle books on my Nook?
Better screen, free internet access and not limited to one country?
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Old 01-03-2011, 09:15 PM   #6
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Better screen, free internet access and not limited to one country?
I'm with you on all except for the "better screen." I prefer LCD (and now, capacitive) over e-ink. E-ink I'd have to get used to, but I've been reading books on backlit screens since the Palm iiic days.
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Old 01-03-2011, 10:48 PM   #7
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Quote:
A whopping 28% of Internet users surveyed by J.P. Morgan in December say they either own a Kindle or plan to buy one in the next year.
and 45% of them say they plan on eating healthier and losing weight.
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Old 01-03-2011, 11:04 PM   #8
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My first thought was to wonder whether the pollsters made clear that they were referring to the Amazon Kindle. If not, I can imagine people responding that they intended to buy one without really having a specific brand in mind.
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Old 01-03-2011, 11:10 PM   #9
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JP Morgan, and almost every investment bank AFAIK, have equity researchers that try to figure these sorts of things out. They typically sell the reports (to institutions and financial types afaik) as well as use them internally to advise clients and their own traders.

The 28% figure sounds way too high, since that could be over 60 million Kindle users by Dec 2011. I'd assume something got lost in translation.
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Old 01-03-2011, 11:55 PM   #10
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Quote:
Originally Posted by Andrew H. View Post
A "survey" can just mean sending out e-mails and seeing who responds; unless it's a randomized poll, it has no real value.
As an idependant transcriptionist with a contract with J.P.Morgan, I can assure you that any survey they reported results for has been researched ad nauseam and conducted by professionals. They have top experts in every field at their disposal.

I cannot discuss anything specific I have ever typed for them but I can say that they don't ever release information without hardcore scientific facts to back it up.

The numbers reported here may or may not been accurately reported by secondary sources - I didn't bother to check.
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Old 01-04-2011, 08:33 AM   #11
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They have top experts in every field at their disposal.
Yes, but when it comes to surveys, that actually makes me less confident in the results, as opposed to more.
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Old 01-04-2011, 08:42 AM   #12
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Originally Posted by Kali Yuga View Post
JP Morgan, and almost every investment bank AFAIK, have equity researchers that try to figure these sorts of things out. They typically sell the reports (to institutions and financial types afaik) as well as use them internally to advise clients and their own traders.

The 28% figure sounds way too high, since that could be over 60 million Kindle users by Dec 2011. I'd assume something got lost in translation.
I think you've done your maths wrong. According to this site, in June 2010 there were just short of 2 billion internet users. 28% of that would be 560 million Kindles!
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Old 01-04-2011, 08:59 AM   #13
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Maybe they dropped a decimal point?
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Old 01-04-2011, 10:13 AM   #14
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I think you've done your maths wrong....
I assume they're talking about US Internet users, approximately/theoretically 240 million. It's very typical for American journalists to forget there are other countries.
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Old 01-04-2011, 10:43 AM   #15
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I think the answer's in the first line folks:-

Quote:
A whopping 28% of Internet users surveyed by J.P. Morgan in December say they either own a Kindle or plan to buy one in the next year...
(my emphasis)

So not 28% of internet users, just 28% of the internet users that responded to JPMorgan's survey in December. And I'm always a little suspicious of surveys that don't give the number of respondents, too

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