|12-27-2010, 10:28 AM||#1|
Join Date: Aug 2008
Location: TN, USA
Device: kindle(1/2/3/dx), nook, nookcolr, Sony, Kobo, epic, iphone, iPad, pc
Free Book (Kindle) - Putting the Public Back in Public Relations
Putting the Public Back in Public Relations, by Deirdre Breakenridge and Brian Solis
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations–and earn a new level of results that just wasn’t possible before now.
Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.
Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.
Last edited by koland; 12-27-2010 at 11:04 AM.
|Thread Tools||Search this Thread|
|Thread||Thread Starter||Forum||Replies||Last Post|
|Public Relations moves into eBooks territory||GA Russell||Reading Recommendations||1||11-25-2010 02:09 PM|
|Free Book (Barnes & Noble) - Dispatches from a Public Librarian||tamzilla||Deals, Freebies, and Resources (No Self-Promotion)||4||02-18-2010 11:52 AM|
|Link to 85 free non-public domain book at Amazon||rcuadro||Deals, Freebies, and Resources (No Self-Promotion)||6||11-24-2009 12:46 PM|
|Chicago Public Transportation will call Amazon to get your kindle back to you!||Sydney's Mom||News||17||11-14-2009 03:17 PM|
|US Court: Congress can't put public domain back into copyright||wallcraft||News||26||04-07-2009 03:49 PM|