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Old 12-18-2010, 04:44 PM   #1
MaxLV
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Sony: E-readers 'selling out around the world'

A little while back, Barnes & Noble Chairman Len Riggio said his company was straining to meet demand for its Nook Color for the holiday season. Then it was Amazon's turn to let it be known that it was selling millions of Kindles this holiday season. Now Sony, not wanting to be left out of the rosy e-reader numbers game, says that it's "expecting both the Reader Touch and Daily Editions will sell out around the world before the holidays," which we assume means Christmas.



Read more: http://news.cnet.com/8301-17938_105-...#ixzz18VBsWGm2

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Old 12-18-2010, 05:43 PM   #2
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Unfortunately Sony is probably talking about selling tens of thousands rather than houndreds of thousands like their competitors. I get the feeling Sony didn't manufacture nearly as many units as Amazon or B&N.
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Old 12-18-2010, 07:00 PM   #3
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And I seriously doubt that anybody (and I do include Amazon in that) is selling MILLIONS...


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A little while back, Barnes & Noble Chairman Len Riggio said his company was straining to meet demand for its Nook Color for the holiday season. Then it was Amazon's turn to let it be known that it was selling millions of Kindles this holiday season. Now Sony, not wanting to be left out of the rosy e-reader numbers game, says that it's "expecting both the Reader Touch and Daily Editions will sell out around the world before the holidays," which we assume means Christmas.



Read more: http://news.cnet.com/8301-17938_105-...#ixzz18VBsWGm2

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Old 12-19-2010, 08:31 AM   #4
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yeah... "sell out" is a relative word.

Hey, I made up a new name for Sony's marketing campaign. It's "Marketing through secrecy"
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Old 12-19-2010, 08:35 AM   #5
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All manufacturers are dependent on the supply of screens from eInk in Taiwan. That's the bottleneck in the production process common to them all.
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Old 12-19-2010, 08:51 AM   #6
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Well "selling out" doesn't say anything about "unable to replenish stock".
It just means they filled their quota (or stock) for one round of manufacturing lot, or stocking for a distributor.
In case of Sony I guess it means they manufactured x devices, expected to sell y devices, and DID sell them out at predicted, z timeline.

But we don't know how much is x, y and z. That's why it is a relative word.

Some thread mentions back order happened though, which might be caused by eink supply.
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Old 12-19-2010, 11:11 AM   #7
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Quote:
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And I seriously doubt that anybody (and I do include Amazon in that) is selling MILLIONS...
They've claimed to have sold 3 million (total) by december 2009r. It was projected (Barclays) that they would sell about 3 million in 2010. It's quite possible that they actually do sell it in millions.

I wonder, if Sony sells at least hundreds of thousands.
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Old 12-19-2010, 06:37 PM   #8
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I wonder, if Sony sells at least hundreds of thousands.
I'm sure they could if they would actively market them. They are very good eBook readers. But if consumers don't know they exist, they won't buy them.
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Old 12-19-2010, 07:07 PM   #9
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They've claimed to have sold 3 million (total) by december 2009r. It was projected (Barclays) that they would sell about 3 million in 2010. It's quite possible that they actually do sell it in millions.

I wonder, if Sony sells at least hundreds of thousands.
I've found a few mentions of Sony announcing in 2008 that it had sold 300,000 readers total, world-wide I assume (http://www.dealerscope.com/article/s...years-400982/1, http://edition.cnn.com/2008/TRAVEL/0...ler/index.html). I find the second article kind of interesting, actually, it's a 2008 comparison of Kindle and Sony, with the closing line "But, all things considered, it's the Sony Reader that wins his verdict as the e-book of choice."

Last edited by natasha_fawn; 12-19-2010 at 08:35 PM.
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Old 12-19-2010, 08:16 PM   #10
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The info I was disbelieving related to an Amazon claim to have sold millions in the Holiday Season, not overall...


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They've claimed to have sold 3 million (total) by december 2009r. It was projected (Barclays) that they would sell about 3 million in 2010. It's quite possible that they actually do sell it in millions.

I wonder, if Sony sells at least hundreds of thousands.
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Old 12-19-2010, 11:17 PM   #11
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In general I disbelieve all press releases involving figures and statistics.
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Old 12-20-2010, 08:22 AM   #12
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99% of the time I agree but statistically the odds are always in favour of things not being as stated...


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Old 12-20-2010, 09:42 AM   #13
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All manufacturers are dependent on the supply of screens from eInk in Taiwan. That's the bottleneck in the production process common to them all.
I didn't realize that and I'm glad to hear it.

I willingly paid considerably more for my PRS-650 than comparable Kindles and Kobos were selling for, because I felt it was worth the higher price. But I've been concerned that Sony will price themselves out of the market. Many people don't weigh the differences, are more willing to compromise, or just don't have a few more dollars.

But if Sony can only manufacture X units, they may as well sell them for the highest price that X customers are willing to pay. That will give them the revenue needed to stay out of trouble.
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Old 12-20-2010, 11:18 PM   #14
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because I felt it was worth the higher price. But I've been concerned that Sony will price themselves out of the market. Many people don't weigh the differences, are more willing to compromise, or just don't have a few more dollars.

But if Sony can only manufacture X units, they may as well sell them for the highest price that X customers are willing to pay. That will give them the revenue needed to stay out of trouble.

Apple did it and they succeed. But then again, Apple = Good Advertising
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Old 12-20-2010, 11:46 PM   #15
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Apple did it and they succeed. But then again, Apple = Good Advertising
Apple = willing to lose money on a product by investing more $$$$$$$ in advertising than they make on net sales.
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