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Old 05-04-2007, 09:26 AM   #1
Alexander Turcic
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iRex iLiad rumored to hit Switzerland

Our Italian friends at Simplicissimus report that iRex Technologies has signed a deal with publisher and book retailer Orell Füssli to distribute the iLiad e-reader in Switzerland. Although still unconfirmed by iRex, I'll definitely stop by Orell Füssli's main store in Zurich tomorrow and ask them for availability and price.

Without doubt iRex did a marvelous job in finding B2B and B2C partners to spread the iLiad happiness throughout the globe. I count Holland, Germany, Great Britain, Italy, Switzerland, Spain, Japan and the US among the countries with official distributors for the iLiad. Did I miss anyone?
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Old 05-04-2007, 09:57 AM   #2
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Old 05-04-2007, 10:18 AM   #3
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It seems they are already listed on the iRex where to by page and the iLiad is also available from their shop at books.ch.
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Old 05-04-2007, 10:50 AM   #4
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Thanks for the link. I was only looking at their press release page and couldn't find any indication on Orell Fuessli being the distributor in Switzerland.

OK, found the link @ books.ch: http://www.books.ch/shop/action/prod...artiId=6544336

1048 CHF is around 635 EURO.

Interestingly the official iRex store recognizes my IP as coming from Switzerland, and they offer the e-reader for 949 CHF (575 EURO) -- that's a whole 10% less!
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Old 05-04-2007, 11:22 AM   #5
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In that case I will ask you to order one in the future ...

or does somebody have a swiss proxy?
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Old 05-04-2007, 12:15 PM   #6
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Quote:
Originally Posted by Alexander Turcic
Our Italian friends at Simplicissimus report...
Nice to be read from MobileRead staff :-)

To the point: the mere fact that a device like the iLiad will be distributed by a traditional publisher and book retailer like Orell Füssli is, in my opinion, a BIG shift.
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Old 05-04-2007, 12:33 PM   #7
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Originally Posted by TomBolini
Nice to be read from MobileRead staff :-)

To the point: the mere fact that a device like the iLiad will be distributed by a traditional publisher and book retailer like Orell Füssli is, in my opinion, a BIG shift.
It could have to do with the change in management @ Orell Füssli... Füssli CEO Klaus Oesch is soon going to step down (for age reason) and be replaced by Sönke Bandixen, who I think, will bring new life into the company. Them introducing the iLiad in Switzerland is a great first move indeed!
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Old 05-04-2007, 04:33 PM   #8
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What do you think now?
Will Irex survive?
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