Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book General > News

Notices

Reply
 
Thread Tools Search this Thread
Old 10-28-2010, 05:05 AM   #1
kennyc
The Dank Side of the Moon
kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.
 
kennyc's Avatar
 
Posts: 31,515
Karma: 61688757
Join Date: Sep 2009
Location: Denver, CO
Device: Kindle2; Galaxy SIII; Xoom; Kindle Fire
The Magazine is Dead. Long Live the Magazine!

(To paraphrase the old saw.... "The King is dead....")

The Future of the Magazine Industry Doesn't Include Magazines - Posted by ptucker on Fri, 10/22/2010 - 8:12pm

I just returned from the annual American Magazine Conference, or AMC, this year in Chicago, where I got a front row view of the future of my industry. In one presentation after the next, the heads of such giants as Hearst, Condé Nast, and Time (along with Oprah Winfrey) reassured one another that the future was increasingly bright.

“This year, magazines saw media share increase second only to TV,” said Nina Link, president of MPA: the Association of Magazine Media.

“Advertising sales are increasing again,” reported John Griffin president of National Geographic’s publishing division.

“Total magazine readers increased four percent in the last four years, second only to the Internet,” said Jack Griffin, (no relation) CEO of Time. Numbers from other sources bear out the grand recovery story. Last year, some 60% of magazine titles analyzed by the group Magazine Radar were flat or up in terms of revenue, and a third of them were up by at least 10%.

This resurgence of confidence among the publishers in attendance wasn’t just a product of positive sales numbers. A shift is taking place in the way people consume media. The days of being bullied by Huffington Post, Google, and other content aggregators are drawing to a close. The Web, you see, is dead, as noted by Wired Editor in Chief Chris Anderson in the magazine’s September cover feature. Consumers are turning away from searchable sites and moving toward what Anderson calls “semiclosed platforms,” devices that deliver a certain type of content over the Internet through specially designed software packages—read that as the iPad and all that apps that come with it.

Rest here:

http://beta.wfs.org/content/future-m...lude-magazines
kennyc is offline   Reply With Quote
Old 10-28-2010, 11:12 AM   #2
Steven Lake
Sci-Fi Author
Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.Steven Lake ought to be getting tired of karma fortunes by now.
 
Steven Lake's Avatar
 
Posts: 1,083
Karma: 14319765
Join Date: Sep 2009
Location: Michigan
Device: PC (Calibre)
Bah, they're lying to make everyone stop panicking even though the ship is sinking.
Steven Lake is offline   Reply With Quote
 
Enthusiast
Old 10-28-2010, 11:51 AM   #3
kennyc
The Dank Side of the Moon
kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.
 
kennyc's Avatar
 
Posts: 31,515
Karma: 61688757
Join Date: Sep 2009
Location: Denver, CO
Device: Kindle2; Galaxy SIII; Xoom; Kindle Fire
You could be right Steven.....
kennyc is offline   Reply With Quote
Old 10-28-2010, 02:07 PM   #4
CleverClothe
Guru
CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.CleverClothe ought to be getting tired of karma fortunes by now.
 
Posts: 618
Karma: 493394
Join Date: Jun 2008
Location: Seattle, WA
Device: iRex iLiad, Onyx Boox 60
Probably not lying, just overly optimistic reading of the data. I don't think people are flocking to closed systems. It is probably people who haven't yet jumped in on the digital wave, switching from paper to the electronic versions.
CleverClothe is offline   Reply With Quote
Old 10-28-2010, 02:40 PM   #5
JackNolte
Mystery writer
JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.JackNolte ought to be getting tired of karma fortunes by now.
 
JackNolte's Avatar
 
Posts: 29
Karma: 510210
Join Date: Oct 2010
Location: Oregon
Device: Nook, Kindle, iPad
Interesting reading. Thanks for sharing it.
JackNolte is offline   Reply With Quote
Old 10-28-2010, 03:21 PM   #6
kennyc
The Dank Side of the Moon
kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.
 
kennyc's Avatar
 
Posts: 31,515
Karma: 61688757
Join Date: Sep 2009
Location: Denver, CO
Device: Kindle2; Galaxy SIII; Xoom; Kindle Fire
Quote:
Originally Posted by JackNolte View Post
Interesting reading. Thanks for sharing it.
You're welcome!

And welcome to MR!
kennyc is offline   Reply With Quote
Old 10-28-2010, 03:34 PM   #7
Steven Lyle Jordan
Grand Sorcerer
Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.
 
Steven Lyle Jordan's Avatar
 
Posts: 8,482
Karma: 5171130
Join Date: Jan 2006
Device: none
Quote:
Originally Posted by Steven Lake View Post
Bah, they're lying to make everyone stop panicking even though the ship is sinking.
I wouldn't put it that way, exactly. Targeted media has an incredible future... that's why magazines are still doing well in the market. I think they're hoping to transition from a print media world to an app media world, and they're either overconfident about the result (likely), or they're trying to keep everyone else from being afraid of the result (assured), or both.

If I were them, I wouldn't be too confident: The "final solution," the system that everyone will use for years and that won't belly-up at the first sign of an economic downturn, really hasn't been decided yet. Anyone putting all their eggs in one basket (iPad, for example) could find themselves with a sticky mess on their hands in short order.

But no one wants to admit that they're just guessing at the format of the future. So, they gush about it, and hope no one else puts two and two together.
Steven Lyle Jordan is offline   Reply With Quote
Old 10-28-2010, 04:49 PM   #8
MikeFromHC
Zealot
MikeFromHC has learned how to read e-booksMikeFromHC has learned how to read e-booksMikeFromHC has learned how to read e-booksMikeFromHC has learned how to read e-booksMikeFromHC has learned how to read e-booksMikeFromHC has learned how to read e-booksMikeFromHC has learned how to read e-books
 
Posts: 143
Karma: 880
Join Date: Jun 2010
Device: Pandigital Novel
I like a few pictures and a lot of print in most magazines. Time used to be like that and so did Popular Mechanics. Now it's pictures, ads that look like articles, massive whit space and far less information.
I would not be surprised if circulation was up because they are giving out free subscriptions. A friend gets several, only one of which he ever subscribed to and he stopped that a few years ago.
I've had similar experience with a newspaper being delivered for months.

One of the local papers just went to a smaller format then it was a few months ago and compared with papers from the 30's it was already small. (Watch an old movie on Hulu to see what they used to look like.
MikeFromHC is offline   Reply With Quote
Old 10-28-2010, 04:53 PM   #9
Elfwreck
Grand Sorcerer
Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.Elfwreck ought to be getting tired of karma fortunes by now.
 
Elfwreck's Avatar
 
Posts: 5,142
Karma: 24387852
Join Date: Nov 2008
Location: SF Bay Area, California, USA
Device: Clié; PRS-505; EZR Pocket Pro, PRS-600, Kobo Mini
Quote:
Originally Posted by kennyc View Post
Consumers are turning away from searchable sites and moving toward what Anderson calls “semiclosed platforms,” devices that deliver a certain type of content over the Internet through specially designed software packages—read that as the iPad and all that apps that come with it.
http://beta.wfs.org/content/future-m...lude-magazines
That'll work for several years. And then the current crowd will shift interests: College students will graduate, professionals will get married and change reading habits, homeowners will move to a different part of the country and be dealing with different local politics.

When they do, they won't be handing off their old zines to their former roommate, won't be selling them at a yard sale, won't be offering them to the local doctor's office for the waiting room.

Most of those people will continue to buy magazine apps related to their new interests--but some won't, either because they aren't available, or because they just shifted away from the media. And when, in three or four years, they're ready to reconsider magazine subscriptions, they won't know where to look for the titles that match their interests.

My daughter's 15. She doesn't buy magazines. And if they shift almost entirely to digital platforms, she won't know they exist to buy in 5 years.

Lack of paper = lack of advertising to new readers. Lock-in content = lack of advertising to new readers.

They're transitioning fine because currently, readers know how magazines work and which ones they like, and are willing to shift to digital. What they need to figure out is how today's junior high students are going to know which titles they like in ten years.
Elfwreck is offline   Reply With Quote
Old 10-28-2010, 09:01 PM   #10
SameOldStory
My True Self
SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.
 
SameOldStory's Avatar
 
Posts: 3,126
Karma: 66231034
Join Date: Apr 2010
Location: Trantor, Galactic Center
Device: Galaxy Tab 2 7.0
With so much available on the internet I've dropped all but one magazine subscription, and that one is an association paid magazine . Or to put it more succinctly, I've dropped four magazine subscriptions.

I had free access to one of the ones that I dropped. They wanted me to try it and possibly re-subscribe. The internet version of the magazine was as Kenny said (for) -
"“semiclosed platforms,” devices that deliver a certain type of content over the Internet through specially designed software packages"

The problem was I don't read magazines the way that the "specially designed software" expects me too. I ended up tagging company’s email address as junk and had it automatically deleted.

Strangely enough, the one thing that I enjoyed was the advertising. Companies had to actually pay a significant amount of money for me to see it, so it wasn't as bad as internet ads.
SameOldStory is offline   Reply With Quote
Old 10-28-2010, 09:23 PM   #11
kennyc
The Dank Side of the Moon
kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.
 
kennyc's Avatar
 
Posts: 31,515
Karma: 61688757
Join Date: Sep 2009
Location: Denver, CO
Device: Kindle2; Galaxy SIII; Xoom; Kindle Fire
To be clear that wasn't ME that said that, what I posted above was from the ptucker blog posting at the link...
kennyc is offline   Reply With Quote
Old 10-28-2010, 09:26 PM   #12
SameOldStory
My True Self
SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.SameOldStory ought to be getting tired of karma fortunes by now.
 
SameOldStory's Avatar
 
Posts: 3,126
Karma: 66231034
Join Date: Apr 2010
Location: Trantor, Galactic Center
Device: Galaxy Tab 2 7.0
I understand. It was just bad attribution on my part.
SameOldStory is offline   Reply With Quote
Old 10-28-2010, 09:53 PM   #13
kennyc
The Dank Side of the Moon
kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.kennyc ought to be getting tired of karma fortunes by now.
 
kennyc's Avatar
 
Posts: 31,515
Karma: 61688757
Join Date: Sep 2009
Location: Denver, CO
Device: Kindle2; Galaxy SIII; Xoom; Kindle Fire
NP
kennyc is offline   Reply With Quote
Old 10-29-2010, 08:49 AM   #14
Steven Lyle Jordan
Grand Sorcerer
Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.Steven Lyle Jordan ought to be getting tired of karma fortunes by now.
 
Steven Lyle Jordan's Avatar
 
Posts: 8,482
Karma: 5171130
Join Date: Jan 2006
Device: none
Quote:
Originally Posted by Elfwreck View Post
They're transitioning fine because currently, readers know how magazines work and which ones they like, and are willing to shift to digital. What they need to figure out is how today's junior high students are going to know which titles they like in ten years.
Funny thing is, most people in this world have varied interests... they want some of this, some of that, some of the other thing. They also like any service that can do the legwork for them. That means one of two possibilities: Aggregate sites, like Huffpo, Google, etc; or aggregate software, which can be provided by a third party. Both can (and probably will) be controlled, to some extent, by advertisers. So you end up with a situation pretty close to what we have now, except transitioned to digital.

Many of today's special interest magazines will likely evolve into news sources for those aggregate sites and SW to pull from and deliver to others... specialty versions of Reuters and Associated Press, essentially.
Steven Lyle Jordan is offline   Reply With Quote
Old 10-29-2010, 06:39 PM   #15
sianon
Addict
sianon will become famous soon enoughsianon will become famous soon enoughsianon will become famous soon enoughsianon will become famous soon enoughsianon will become famous soon enoughsianon will become famous soon enough
 
Posts: 352
Karma: 572
Join Date: Jul 2007
Location: Melbourne
Device: Sony 500, Bebook, Kindle, Eco reader Drs and soon the Archos 9
I no longer buy any paper based magazines. Whilst Zinio still leaves a lot to be desired it provides me with most of the magazines I am interested in in a format that is easy to read and does not take up meters of bookshelf space to store.

In terms of concerns that people will not know where to look to obtain magazines that interest them, well, publishers need to get creative about marketing and making it easy to locate their product.

I would love to see Itunes (I use the Ipad) provide a category of magazines to enable easier location.

I would also like to see a decent tablet device that is lightweight and the physical size of an A4 sheet of paper which the Ipad falls a litle shy of.
sianon is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New in Chess Magazine Yarrow Recipes 1 10-03-2010 04:27 PM
The PRS-500 is dead, long live the PRS-600... AprilHare Lounge 18 05-11-2010 06:48 PM
Magazine FREEBIES - HUB magazine: Weekly Tales of SF Dr. Drib Deals, Freebies, and Resources (No Self-Promotion) 3 11-07-2009 12:07 PM
My 505 is Dead, Long Live the 505 megasad Sony Reader 11 10-22-2009 04:21 AM
The eSlick is dead. Long live the eSlick. lance_ Lounge 10 09-02-2009 03:46 PM


All times are GMT -4. The time now is 12:45 AM.


MobileRead.com is a privately owned, operated and funded community.