|06-16-2012, 04:38 PM||#61|
Join Date: Oct 2011
Device: KB kindle aboard, Galx Tab 7.0 Plus, trying out Droid 1 as mini-tab
Likewise the LA Times. The Washington Post follows behind those two with rich, liberal and political support. These papers are very important politically especially to the liberals. There isn't enough money though to keep any of them as they are today and certainly not as they were 5 or 10 years ago. I do expect a new Billionaire Paper owner class to develop much like Baseball or Football Franchise owners. It appears that the NY Times family owners are becoming distressed at the rate of their return and at the way the business is being run by the "heirs." Expect a Billionaire Angel to appear and to make a deal.
The conservatives (rich or not, political or not) don't have similar Nationwide Venues. Of course they have talk radio which the liberals (Daily Kos as of late) keep trying to emulate.
USA Today will become USA bi Weekly or USA Sunday or something like that.
I predict that most city or regional papers will become twice a week publications or at most 3 times a week, with special issues. ie. Black Friday, or Christmas and such. Plus Internet.
Advertising will go to flyers, depending on the post office situation, local radio and television. Plus Internet.
The Post office will go from 6 days a week delivery to 5 times a week. I can envision eventually only a special new class of pricey business mail being delivered even 5 times a week and regular neighborhood mail being twice a week. This will greatly reduce cost by reducing personnel and raising prices even for flyers. A lot of the money that used to be spent on newspapers will go to flyers so their price can be raised.
I expect a big emphasis to be placed on email advertising to local customers and to do that will require big discounts only available to internet ads, email, special sales, preferred buyer deals.
Eventually you can expect what seems to be a big price hike on the Postal "Book Rate" costs. The percentage hike will be high, but the actual increase in cost will be less than a dollar.
This will affect the second hand market.
Maybe Amazon used book shipping/handling will be $4.49 instead of $3.99 or maybe even $4.99.
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