01-22-2010, 01:23 PM | #1 | |
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"first to build an under-$150 e-book reader will win"
http://www.yankeegroup.com/ResearchDocument.do?id=52910
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01-22-2010, 01:28 PM | #2 |
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queue jetbook
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01-22-2010, 01:36 PM | #3 |
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Geez, I bought my JBL a couple of weeks ago for $119 US plus tax...
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01-22-2010, 01:45 PM | #4 | |
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01-22-2010, 01:47 PM | #5 |
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A really good one under $1000 would be great.
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01-22-2010, 01:57 PM | #6 |
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01-22-2010, 02:03 PM | #7 |
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Depends on what they mean by "fancy frills and features." If, for instance, they consider margin control, font choice/size/contrast, left/right/full justification, and folders/subfolders among the "frills and features" they don't need, I don't think it'll work out.
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01-22-2010, 02:11 PM | #8 |
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That's one way to go. Personally, I think the winners will be the folks who make multifunction devices that are as comfortable to read on as an e-ink reader and have enough battery life for us to not worry about charging all the time. People will pay more for them because they do more. The race to the bottom for prices on dedicated devices will just end up with poor quality devices and razor thin margins. Considering how few people read enough to justify even a $150 device that is only good for reading in the style of our current models, that doesn't strike me as a great business. Thin margins need high volume sales. I also wonder how much of the market of folks that read avidly has already been captured by the current products. How many people are left who would buy a reader at $150 who wouldn't buy a one for $250? There are plenty of used readers available for around the $150 price point already. Most current device owners probably won't refresh for a couple years. By that time, there may be more compelling multifunction products than we have now.
People who read books occasionally would likely read ebooks if they already had something easy to read on. That could be a lot of ebook sales but those folks that read one or two best-sellers a year aren't going to drop money on a dedicated device. Unless that $150 reader has a fairly large, color screen, it won't attract the masses. Most people don't read books but they do read magazines and blogs. I bet plenty would be happy to get rid of paper magazines but they're not going to sacrifice the visual richness. And if they're reading on a screen, they'll likely prefer to have multimedia content available. By the time you could make a large, color reader for $150, I'm betting tablet hardware will have made the idea obsolete. Last edited by Alisa; 01-22-2010 at 02:41 PM. Reason: Grammar |
01-22-2010, 02:12 PM | #9 | |
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Then again, I bet many first time eReader buyers are surprised that all that stuff you mentioned ISN'T a given on every device. |
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01-22-2010, 02:45 PM | #10 |
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I would say: the first manufacturer to build an under-$50 e-book reader that focuses solely on reading, will win.
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01-22-2010, 02:47 PM | #11 | |
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01-22-2010, 02:53 PM | #12 |
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I don't need wireless connectivity for my jetBook. I read 3-4 books per month and I'm OK to keep all books on SD card and transfer new books via SD from PC to jetBook.
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01-22-2010, 03:53 PM | #13 |
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01-22-2010, 04:00 PM | #14 |
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I would have said under $100 but by that time our devalued dollars will make it $300 or so...
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01-22-2010, 04:04 PM | #15 |
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You can find the Sony Pocket Reader for about $180 if you bing it.
So, why is $150 the magic price.. I remember a year ago we were all saying $199 was the magic price... You folks are demanding. BOb |
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