Cracking story

Argel · 07-15-2009, 04:28 AM

Interesting to see how this one turns out...

Amazon sued for cracking Kindles

Dr. Drib · 07-15-2009, 06:49 AM

Thanks for the info.

I WILL NOT BUY A PROTECTIVE COVER THAT AMAZON MAKES!

Don

Sweetpea · 07-15-2009, 07:01 AM

Wrong...

I will not buy a device that amazon makes...

netseeker · 07-15-2009, 07:02 AM

Interesting. As it seems Beth Terrell is specialized in class actions.
I wonder whether Sony will be next. There are reports and rumors that their cover with light can cause damages to the screen too.

Sweetpea · 07-15-2009, 07:26 AM

It's often not the problem that it "can" create, but rather that it does and people weren't warned about it.

For instance, if Amazon had said not to open the cover backwards (no idea what I have picture with that...) because it can harm your Kindle, you'd get less problems.

(the fact that that supervisor apparently had said that those cracks are common, though, changes the entire case, the cover apparently does have a flaw in that case)

Abecedary · 07-15-2009, 09:07 AM

Should be interesting to see how this all plays out...

chaznsc · 07-15-2009, 12:52 PM

That "cracks" me up......sorry, I HAD to go there.

Elfwreck · 07-15-2009, 01:32 PM

That shows some fascinating logic during Amazon's design/marketing team meetings:

DESIGN: Umm, guys? The Kindle2 has a problem. The case is weak around the points where the covers connect. It tends to crack.

MARKETING: Why is this?

DESIGN: Because the case is made by different people who made the Kindle 1. Cheaper plastic, I think. It breaks easier.*

MARKETING: Hm. Can't have that. If it breaks, people will be sending it in for a replacement. Especially if it breaks right away.

DESIGN: Yep. So, we've drawn up some specs for reinforcers that could be added to the stress-points. Of course, it'll cost a bit to implement them...

MARKETING: Nah, can't have that! The K2 is already more expensive than we'd like; the competition's cheaper! We need a solution that doesn't cost extra money.

DESIGN: Hm. We could, I dunno, issue a warning label explaining how to handle the cover gently, and pointing out that if people are extra-careful with it, it might not crack?

MARKETING: No, we don't want to imply that our product is fragile.

DESIGN: But it is fragile.

MARKETING: You obviously have no experience in sales.

DESIGN: ...

MARKETING: I know! We'll just ship them without covers! Let's make the cover a separate product, so most people won't bother getting one, and those that do will pay enough extra to cover the cost of the returns!

DESIGN:

* Total, wild speculation on my part. No idea why this happens with K2s and wasn't reported with K1s.

pshrynk · 07-15-2009, 01:44 PM

Quote:

Originally Posted by Elfwreck

That shows some fascinating logic during Amazon's design/marketing team meetings:

DESIGN: Umm, guys? The Kindle2 has a problem. The case is weak around the points where the covers connect. It tends to crack.

MARKETING: Why is this?

DESIGN: Because the case is made by different people who made the Kindle 1. Cheaper plastic, I think. It breaks easier.*

MARKETING: Hm. Can't have that. If it breaks, people will be sending it in for a replacement. Especially if it breaks right away.

DESIGN: Yep. So, we've drawn up some specs for reinforcers that could be added to the stress-points. Of course, it'll cost a bit to implement them...

MARKETING: Nah, can't have that! The K2 is already more expensive than we'd like; the competition's cheaper! We need a solution that doesn't cost extra money.

DESIGN: Hm. We could, I dunno, issue a warning label explaining how to handle the cover gently, and pointing out that if people are extra-careful with it, it might not crack?

MARKETING: No, we don't want to imply that our product is fragile.

DESIGN: But it is fragile.

MARKETING: You obviously have no experience in sales.

DESIGN: ...

MARKETING: I know! We'll just ship them without covers! Let's make the cover a separate product, so most people won't bother getting one, and those that do will pay enough extra to cover the cost of the returns!

DESIGN:

* Total, wild speculation on my part. No idea why this happens with K2s and wasn't reported with K1s.

It's like you were there!

Sweetpea · 07-15-2009, 01:46 PM

It hits too close to home at lot of build projects I've encountered... It might actually be true!

kelly1010 · 07-15-2009, 02:08 PM

Quote:

Originally Posted by netseeker

Interesting. As it seems Beth Terrell is specialized in class actions.
I wonder whether Sony will be next. There are reports and rumors that their cover with light can cause damages to the screen too.

I have the lightwedge for the 505. I haven't had any problems with it scratching the screen so far. Then again NO other hands have ever touched my 505 except my own (and I intend to keep it that way) and I'm very careful when opening and closing.

Aside from that, I probably wouldn't buy the lightwedge if I had to do it all over again. I don't like the fuzziness of the screen, and it seems to go through batteries quite quickly. The screen gets dimmer and dimmer as time goes on. Or maybe it's because I read too much!

krisk · 07-15-2009, 03:48 PM

what's REALLY interesting is not having seen this reported as an issue in the Kindle forum

chaznsc · 07-15-2009, 03:52 PM

In looking at the "tabs" used to support the kindle in a cover, its no wonder they are experiencing the cracking. It isn't designed for success.

Asphodel · 07-15-2009, 04:02 PM

I have that cover for my K2. I haven't had any problems yet, but I've only had it for a couple of weeks. Now I'm going to worry.

I guess I need to start researching other cover options.

griffonwing · 07-15-2009, 04:12 PM

Quote:

Originally Posted by Asphodel

I have that cover for my K2. I haven't had any problems yet, but I've only had it for a couple of weeks. Now I'm going to worry.

I guess I need to start researching other cover options.

I'd definitely return it for a full refund.

07-15-2009, 04:28 AM	#1
Argel Opinionated [but right] Posts: 276 Karma: 1412 Join Date: Apr 2008 Location: UK Device: Cybook Gen3, PRS 505, Kindle International, HTC Desire	Cracking story Interesting to see how this one turns out... Amazon sued for cracking Kindles

07-15-2009, 01:32 PM	#8
Elfwreck Grand Sorcerer Posts: 5,185 Karma: 25133758 Join Date: Nov 2008 Location: SF Bay Area, California, USA Device: Pocketbook Touch HD3 (Past: Kobo Mini, PEZ, PRS-505, Clié)	That shows some fascinating logic during Amazon's design/marketing team meetings: DESIGN: Umm, guys? The Kindle2 has a problem. The case is weak around the points where the covers connect. It tends to crack. MARKETING: Why is this? DESIGN: Because the case is made by different people who made the Kindle 1. Cheaper plastic, I think. It breaks easier.* MARKETING: Hm. Can't have that. If it breaks, people will be sending it in for a replacement. Especially if it breaks right away. DESIGN: Yep. So, we've drawn up some specs for reinforcers that could be added to the stress-points. Of course, it'll cost a bit to implement them... MARKETING: Nah, can't have that! The K2 is already more expensive than we'd like; the competition's cheaper! We need a solution that doesn't cost extra money. DESIGN: Hm. We could, I dunno, issue a warning label explaining how to handle the cover gently, and pointing out that if people are extra-careful with it, it might not crack? MARKETING: No, we don't want to imply that our product is fragile. DESIGN: But it is fragile. MARKETING: You obviously have no experience in sales. DESIGN: ... MARKETING: I know! We'll just ship them without covers! Let's make the cover a separate product, so most people won't bother getting one, and those that do will pay enough extra to cover the cost of the returns! DESIGN: * Total, wild speculation on my part. No idea why this happens with K2s and wasn't reported with K1s. Last edited by Elfwreck; 07-15-2009 at 01:34 PM.

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07-15-2009, 06:49 AM	#2
Dr. Drib Grand Sorcerer Posts: 44,743 Karma: 55645321 Join Date: Jan 2007 Location: Peru Device: Kindle: Oasis 3, Voyage WiFi; Kobo: Libra 2, Aura One	Thanks for the info. I WILL NOT BUY A PROTECTIVE COVER THAT AMAZON MAKES! Don

07-15-2009, 07:01 AM	#3
Sweetpea Grand Sorcerer Posts: 9,707 Karma: 32763414 Join Date: Dec 2008 Location: Krewerd Device: Pocketbook Inkpad 4 Color; Samsung Galaxy Tab S6	Wrong... I will not buy a device that amazon makes...

07-15-2009, 07:02 AM	#4
netseeker sleepless reader Posts: 4,763 Karma: 615547 Join Date: Jan 2008 Location: Germany, near Stuttgart Device: Sony PRS-505, PB 360° & 302, nook wi-fi, Kindle 3	Interesting. As it seems Beth Terrell is specialized in class actions. I wonder whether Sony will be next. There are reports and rumors that their cover with light can cause damages to the screen too.

07-15-2009, 07:26 AM	#5
Sweetpea Grand Sorcerer Posts: 9,707 Karma: 32763414 Join Date: Dec 2008 Location: Krewerd Device: Pocketbook Inkpad 4 Color; Samsung Galaxy Tab S6	It's often not the problem that it "can" create, but rather that it does and people weren't warned about it. For instance, if Amazon had said not to open the cover backwards (no idea what I have picture with that...) because it can harm your Kindle, you'd get less problems. (the fact that that supervisor apparently had said that those cracks are common, though, changes the entire case, the cover apparently does have a flaw in that case)

07-15-2009, 09:07 AM	#6
Abecedary Exwyzeeologist Posts: 535 Karma: 3261 Join Date: Jun 2009 Device: :PRS-505::iPod touch:	Should be interesting to see how this all plays out...

07-15-2009, 12:52 PM	#7
chaznsc Connoisseur Posts: 70 Karma: 32 Join Date: Jul 2009 Device: Mine	That "cracks" me up......sorry, I HAD to go there.

07-15-2009, 01:46 PM	#10
Sweetpea Grand Sorcerer Posts: 9,707 Karma: 32763414 Join Date: Dec 2008 Location: Krewerd Device: Pocketbook Inkpad 4 Color; Samsung Galaxy Tab S6	It hits too close to home at lot of build projects I've encountered... It might actually be true!

07-15-2009, 03:48 PM	#12
krisk Wizard Posts: 2,148 Karma: 8229 Join Date: Nov 2008 Location: on the road again Device: kindle	what's REALLY interesting is not having seen this reported as an issue in the Kindle forum

07-15-2009, 03:52 PM	#13
chaznsc Connoisseur Posts: 70 Karma: 32 Join Date: Jul 2009 Device: Mine	In looking at the "tabs" used to support the kindle in a cover, its no wonder they are experiencing the cracking. It isn't designed for success.

07-15-2009, 04:02 PM	#14
Asphodel Junior Member Posts: 8 Karma: 10 Join Date: Jun 2009 Location: USA Device: Kindle 2	I have that cover for my K2. I haven't had any problems yet, but I've only had it for a couple of weeks. Now I'm going to worry. I guess I need to start researching other cover options.

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