08-10-2011, 04:44 PM | #1 |
F. BluDevil
Posts: 428
Karma: 1152548
Join Date: Dec 2008
Location: St. Louis Missouri
Device: Pocketbook Inkpad3 pro, Kobo Libra, Kindle Paperwhite
|
Smashwords and Amazon pricing
I have noticed lately that a lot of books by independent authors will sell for less at Amazon. I'm curious who is setting the price the authors or the book sellers?
It would seem that if the author gets a better royalty selling through Smashwords ( this is an assumption on my part, feel free to point it out, if incorrect ) they would not want to undercut their prices through Amazon. I'm not trying to create a good guy, bad guy scenario, or implying that all prices should be the same, just wondering whats behind the price differences? |
08-10-2011, 04:47 PM | #2 | |
Kate
Posts: 1,683
Karma: 3165009
Join Date: Mar 2009
Location: Oregon, United States
Device: Nexus 7 2013, Kobo Aura H2O, Kobo Forma
|
Quote:
Amazon requires that any book can't be undersold - all prices elsewhere must be equal to or greater than Amazon's price. |
|
Advert | |
|
08-10-2011, 05:15 PM | #3 | |
F. BluDevil
Posts: 428
Karma: 1152548
Join Date: Dec 2008
Location: St. Louis Missouri
Device: Pocketbook Inkpad3 pro, Kobo Libra, Kindle Paperwhite
|
Quote:
|
|
08-10-2011, 06:02 PM | #4 |
Wizard
Posts: 2,698
Karma: 4748723
Join Date: Dec 2007
Device: Kindle Paperwhite
|
I believe that Amazon searches the web for instances of books selling for less than what they offered for at Amazon. If found the Amazon price is reduced. I think the process is automated.
Some self-publishers have used this to offer free books at Amazon, which isn't normally allowed, by setting the Smashwords price to zero. |
08-10-2011, 07:09 PM | #5 | |
F. BluDevil
Posts: 428
Karma: 1152548
Join Date: Dec 2008
Location: St. Louis Missouri
Device: Pocketbook Inkpad3 pro, Kobo Libra, Kindle Paperwhite
|
Quote:
I looked at 'A Land of Ash' which was listed as one of the top 2010 Indie books at 'Red Adept Reviews'. The book (a collection of short stories) was 99 cents at Smashwords and free at Amazon. If the behavior is computer driven and it would not surprise me it appears .99 cents at Smashwords may get cut to free at Amazon. And, if that is the case, does that mean the author loses their royalties? |
|
Advert | |
|
08-10-2011, 07:44 PM | #6 |
Wizard
Posts: 2,698
Karma: 4748723
Join Date: Dec 2007
Device: Kindle Paperwhite
|
I'm not sure about royalties. Back when the Amazon DTP program was starting up Amazon said that when they reduced an ebook price for a sale, promotion, or whatever, the author would get their full royalty regardless of the price Amazon set.
I don't know if that applies in this sort of price matching case or not. Maybe someone who has used the system will post to let us know. Last edited by carld; 08-11-2011 at 01:54 PM. Reason: typo |
08-10-2011, 10:43 PM | #7 | |
Wizard
Posts: 3,418
Karma: 35207650
Join Date: Jun 2011
Device: iPad
|
The authors set what price they WANT to sell at on Amazon, and that becomes the "list price," Amazon from there sets the price up and down depending on many factors that only they know. For example my book is free on the US store, but not on the UK or DE stores even though I have it set to 99 cents everywhere. (99 is the min price you can set it to.)
Here form their official FAQ: Quote:
|
|
08-11-2011, 06:09 AM | #8 | |
F. BluDevil
Posts: 428
Karma: 1152548
Join Date: Dec 2008
Location: St. Louis Missouri
Device: Pocketbook Inkpad3 pro, Kobo Libra, Kindle Paperwhite
|
Quote:
|
|
08-11-2011, 06:32 AM | #9 | |
Wizard
Posts: 3,418
Karma: 35207650
Join Date: Jun 2011
Device: iPad
|
Quote:
|
|
08-11-2011, 09:33 AM | #10 |
Enthusiast
Posts: 33
Karma: 103734
Join Date: Jul 2011
Location: Sheffield
Device: kindle
|
Amazon's pricing system seems eccentric and somewhat unfair. Why shouldn't indie authors be able to put their books up for free, when mainstream publishers can do so? The idea of pricing a book for free at Smashwords and forcing Amazon to price-match is intriguing. I'd already thought about it, but it seems unfair to anyone who buys the book from Amazon prior to them reducing the price.
|
08-11-2011, 11:45 AM | #11 |
Groupie
Posts: 162
Karma: 1719250
Join Date: Aug 2011
Location: Sacramento
Device: Kindle
|
When I published my novella on Amazon, I priced it at $0.99. It was free at Smashwords, and within a week Amazon had lowered the price to match.
I had a novel at Smashwords that was at $2, when I published it on Amazon I set the price to $2.99 so I could qualify for the 70% royalty option, that one dropped as well. I get 70% of every $2 sale now. Ben, I thought about the same issue of fairness, but I only sold 1 copy at the $0.99 price in the week it was up; when it went to free I had 2,000 downloads within 48 hours. |
08-11-2011, 02:07 PM | #12 | |
Wizard
Posts: 2,698
Karma: 4748723
Join Date: Dec 2007
Device: Kindle Paperwhite
|
Quote:
The disparity you found between sales and downloads is really interesting. I wouldn't have thought the difference would have been that drastic for a $0.99 book. Did you notice any bump in sales for your other books after the 2,000 downloads? Last edited by carld; 08-11-2011 at 02:11 PM. |
|
08-11-2011, 02:23 PM | #13 | |
Wizard
Posts: 3,418
Karma: 35207650
Join Date: Jun 2011
Device: iPad
|
Quote:
|
|
08-12-2011, 04:18 AM | #14 |
Enthusiast
Posts: 33
Karma: 103734
Join Date: Jul 2011
Location: Sheffield
Device: kindle
|
That's given me some serious food for thought. Seems like a great way to generate interest in a book. Roughly how long does it take for Amazon to lower a book's price once it's up for free at Smashwords?
|
08-12-2011, 06:43 AM | #15 |
Wizard
Posts: 3,418
Karma: 35207650
Join Date: Jun 2011
Device: iPad
|
Mine took many months, some people say weeks... so dunno.
|
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Amazon singles, pricing and others things | harold1066 | Writers' Corner | 3 | 05-01-2011 08:23 AM |
Amazon ebooks pricing - UK -v- US | Wendywu | Amazon Kindle | 10 | 10-16-2010 03:03 AM |
Amazon ebook pricing in the UK | richardcb | Amazon Kindle | 5 | 08-03-2010 12:04 PM |
The effect of Agency Pricing on Amazon - UK vs US | abookreader | General Discussions | 12 | 06-03-2010 02:54 AM |
Amazon, B&N and Sony Ebook Pricing | anurag | News | 42 | 12-04-2009 08:03 AM |