Results of recent survey on digital magazine readers

[TadW]

Texterity/BPA conducted a representative survey compiling digital magazine readers' preferences and demographics.

Attached you find a PDF presentation of this survey.

Some highlights:

• 89% of digital readers are “very satisfied” or “satisfied” with their digital magazine
• Subscribers like digital magazines for environmental reasons, easy to save and ability to search (2/3rd of digital magazine readers cited environmental friendliness (“green”) as being important
• Digital readers have increased use of magazine websites, other web sites and E-Newsletters
• 71% of digital magazine readers want the ability to read magazines online (or online with option to download)
• Traditional desktop or laptop computer delivery of digital magazines continues to be preferred by most readers; but desire for handheld devices is growing
• Over 63% of digital readers value video content positively as a useful “rich media” add-on to digital magazines
• Consumer digital readers receive an average of 5.2 different digital and print versions of magazines
• 56% of respondents were USA readers, with English speaking countries topping the international list
• Digital reader adoption encompasses all age groups, with a median age of 46 years old
• Digital readers are predominately in professional, managerial, or technical positions