|
|
Thread Tools | Search this Thread |
07-21-2013, 11:47 AM | #1 |
Guru
Posts: 904
Karma: 5921577
Join Date: Jan 2010
Location: South of Germany
Device: PRS650 (red), Kindle PW2, Galaxy Note 8
|
Atkinson, William Walker: The Psychology of Salesmanship. V1. 21-Jul-2013
William Walker Atkinson (December 5, 1862 – November 22, 1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the pseudonymous works attributed to Theron Q. Dumont and Yogi Ramacharaka.
Until the last few years the mere mention of the word "psychology" in connection with business was apt to be greeted with a shrug of the shoulders, a significant raising of the eyebrows--and a change of the subject. [...] But a change has come to the man in business. [...] In fact, if he has thought sufficiently on the subject, he will have seen that the entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology. Whether the salesman, or advertiser, realizes this or not, he is employing psychological principles in attracting the attention, arousing the interest, creating the desire, and moving the will of the purchaser of his goods. This work is assumed to be in the Life+70 public domain OR the copyright holder has given specific permission for distribution. Copyright laws differ throughout the world, and it may still be under copyright in some countries. Before downloading, please check your country's copyright laws. If the book is under copyright in your country, do not download or redistribute this work.
To report a copyright violation you can contact us here. Last edited by weatherwax; 07-21-2013 at 12:10 PM. |
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Short Fiction Atkinson, Stephen: The Flag, v1 24 April 2013 | AlexBell | ePub Books | 0 | 04-24-2013 02:59 AM |
Spiritual Atkinson, William Walker: Reincarnation and the Law of Karma. V1. 05-Feb-2011 | weatherwax | ePub Books | 0 | 02-05-2011 10:27 AM |
Spiritual Atkinson, William Walker: Reincarnation and the Law of Karma, v.1, 4 Jan 2008. | Patricia | Kindle Books | 2 | 01-06-2009 04:12 PM |
Spiritual Atkinson, William Walker: Reincarnation and the Law of Karma, v.1, 4 Jan 2008. | Patricia | IMP Books | 0 | 01-03-2009 08:30 PM |
Spiritual Atkinson, William Walker: Reincarnation and the Law of Karma, v.1, 4 Jan 2008. | Patricia | BBeB/LRF Books | 0 | 01-03-2009 08:27 PM |