Study: E-books Attract Internet-Savvy, Educated - Page 2

AJ Starr · 12-22-2009, 10:43 PM

Quote:

Originally Posted by anurag

Not a surprising conclusion, but some interesting numbers about the ebook reading population in the US:

From http://www.marketingprofs.com/charts...savvy-educated

More numbers on the linked page.

I was always taught that you could not have more than 100% of anything...

mrscoach · 12-22-2009, 10:54 PM

#1 nope
#2 nope
#3 nope
#4 duh, I'm here, aren't I? LOL
#5 nope, but working on it (hubby has masters, though)
#6 almost smack dab in the middle of that one.
#7 nope, I'm an innie, not an outie

I guess I don't count though, since I don't actually own a dedicated device and only read on my computer.

Donnageddon · 12-22-2009, 11:03 PM

Quote:

Originally Posted by mrscoach

#7 nope, I'm an innie, not an outie

Dear GAWD! Have I misunderstood and answered that question incorrectly all these years?

frisp · 12-22-2009, 11:05 PM

Quote:

Originally Posted by AJ Starr

I was always taught that you could not have more than 100% of anything...

Was thinking that too........

delphidb96 · 12-22-2009, 11:59 PM

Quote:

Originally Posted by Donnageddon

Dear GAWD! Have I misunderstood and answered that question incorrectly all these years?

You ain't the only one!!!!

Derek

lene1949 · 12-23-2009, 03:12 AM

Quote:

Originally Posted by desertgrandma

Really? Not surprising?

I am not in a single category.

"Clearly, users of the current generation of e-readers are highly educated, upscale, and Internet savvy"

A huge raspberry here. I am none of the above.

This article perpetuates the idea that the average person isnt intelligent enough to use them, nor could they afford them if they were.

Its a book reader, people, not rocket science! All thats needed is a desire to read.

Period.

I don't qualify either for any of those categories... but, I have a logical mind (like most women) and found an easier way to carry lots of books as well as ease of reading them (as in easy to carry, when you sneeze you can just wipe 'it' off and you don't have to search for the place where you left off).

Unfortunately, Australia is way behind (as usual).. None of the large computer/electronic stores knows about such a device as an e-reader... I recently went to a small privately run computer store, and he just had this uncomprehending look on his face... Maybe I should have said 'kindle' instead of e-reader.. although I doubt that would have made any difference...

Jellby · 12-23-2009, 07:11 AM

Quote:

Originally Posted by AJ Starr

I was always taught that you could not have more than 100% of anything...

That's obviously false. You can have more than 100% inflation, and more than 100% error...

markbot · 12-23-2009, 08:37 AM

Quote:

Originally Posted by delphidb96

Clearly someone's been lying on surveys. Unless y'all have been hiding information about your massive hills of wealth y'all have. 'Cause I and my mom bomb out on the income level but can answer yes, unequivocally, to all but the last one - I can, she can't.

Derek

These stats don't mean 87% of people in the survey make over 100K. it means that they are 87% more likely than average to make over 100K as a total household. so if 15% of households makes over 100k on average (which is approximately correct) then 28% of the households in the survey do.

WT Sharpe · 12-23-2009, 11:42 AM

I'd just like to take this time to apologize to everyone for bringing down the average.

pilotbob · 12-23-2009, 11:57 AM

Quote:

Originally Posted by AJ Starr

I was always taught that you could not have more than 100% of anything...

Yea, I just don't get that. How can 199% of ebook readers be something?

BOb

markbot · 12-23-2009, 11:58 AM

Quote:

Originally Posted by pilotbob

Yea, I just don't get that. How can 199% of ebook readers be something?

BOb

that table doesn't state the percentage of people in some category...it's the percentage above the average in that category.

pilotbob · 12-23-2009, 12:01 PM

Quote:

Originally Posted by markbot

that table doesn't state the percentage of people in some category...it's the percentage above the average in that category.

ah... the average of what? Non ebook readers... everyone in the world?

BOb

LDBoblo · 12-23-2009, 12:12 PM

I'm really not quite sure why folks on this forum take so personally what the data in that study suggest. Those numbers seem perfectly realistic to me, even if I don't fit in every category neatly. In fact, it's a little boggling that anyone would expect membership here to be representative of the ebook device market on the whole. Reasons for buying electronic devices can be quite different from those for joining backpatting support communities.

LazyScot · 12-23-2009, 12:17 PM

I think the idea is that if the "average" is, say $100, and you have $150, then you are 50% above average. If, however you have $250 you have 150% more than normal.

And I really dislike they way they've done the stats; why couldn't they have given the percentages for ebook reading population as absolutes, and if they really had to, as a separate comparison, those for the rest of the population.

Oh, that's it. It wouldn't have made as nice a headline as 199%.

WT Sharpe · 12-23-2009, 12:18 PM

Quote:

Originally Posted by LDBoblo

I'm really not quite sure why folks on this forum take so personally ... Reasons for buying electronic devices can be quite different from those for joining backpatting support communities.

There, now. It'll be okay.

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12-22-2009, 10:54 PM	#17
mrscoach Guru Posts: 762 Karma: 4837659 Join Date: Aug 2009 Location: San Angelo Texas Device: Samsung Galaxy tab	#1 nope #2 nope #3 nope #4 duh, I'm here, aren't I? LOL #5 nope, but working on it (hubby has masters, though) #6 almost smack dab in the middle of that one. #7 nope, I'm an innie, not an outie I guess I don't count though, since I don't actually own a dedicated device and only read on my computer.

12-23-2009, 11:42 AM	#24
WT Sharpe Bah, humbug! Posts: 39,073 Karma: 157049943 Join Date: Jun 2009 Location: Chesapeake, VA, USA Device: Kindle Oasis, iPad Pro, & a Samsung Galaxy S9.	I'd just like to take this time to apologize to everyone for bringing down the average.

12-23-2009, 12:12 PM	#28
LDBoblo Wizard Posts: 1,385 Karma: 16056 Join Date: Jun 2009 Location: Asia Device: Kindle 3 WiFi, Sony PRS-505	I'm really not quite sure why folks on this forum take so personally what the data in that study suggest. Those numbers seem perfectly realistic to me, even if I don't fit in every category neatly. In fact, it's a little boggling that anyone would expect membership here to be representative of the ebook device market on the whole. Reasons for buying electronic devices can be quite different from those for joining backpatting support communities.

12-23-2009, 12:17 PM	#29
LazyScot DSil Posts: 3,201 Karma: 6895096 Join Date: Sep 2007 Location: Hants, UK Device: Kindle, Cybook	I think the idea is that if the "average" is, say $100, and you have $150, then you are 50% above average. If, however you have $250 you have 150% more than normal. And I really dislike they way they've done the stats; why couldn't they have given the percentages for ebook reading population as absolutes, and if they really had to, as a separate comparison, those for the rest of the population. Oh, that's it. It wouldn't have made as nice a headline as 199%.