iPad NYTimes: Gourmet Magazine Revived for iPad

[kjk]

http://bits.blogs.nytimes.com/2010/0...-for-the-ipad/

Gourmet Live, which the company said will be made available for free, is slated to be released in the fourth quarter of this year. The application will largely draw from the magazine’s staggering collection of recipes, food essays and photographs but will also include some new content.

But simply repackaging decades of classic content might not be enough to resonate with millions of avid home cooks who are now used to interacting with others by sharing and commenting on recipes online.

To remedy that, Conde Nast partnered with Activate, a New York-based consulting firm helmed by the media and technology veterans Anil Dash and Michael Wolf, to develop Gourmet Live.