Optimize your Amazon listings in 7 steps

[petergrifin]

Begin by incorporating optimization into your online company plan. You may also concentrate your efforts on the seven components of a product listing:

• Keywords
• Product images
• Product titles
• Product pricing
• Product descriptions
• Key features (bullet points)
• Backend search keywords

Learn the difference between long-tail and short-tail keywords.
In general, short-tail keywords are wide search queries. They have a larger volume of searches. In a product search, for example, short-tail keywords may be "amazon publishing," "book promotion," or "book publishing."

Long-tail keywords are more specialized, complicated search queries. "amazon book publishing services," "amazon product listing optimization services," or "amazon product listing optimization company" are some examples.
Both sorts of keywords are required for your SEO strategy. Customers that search for long-tail keywords are frequently seeking for very particular items. Long-tail keywords might help you grab these more specific transactions. Short-tail keywords can increase brand visibility, but they can also be difficult to rank for since they are less specialized and more competitive.