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Old 02-03-2010, 02:07 PM   #1
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Rupert Murdoch: iPad & Kindle unloved without us

http://www.smh.com.au/business/ipad-...0203-ndkc.html

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Rupert Murdoch has suggested the iPad and the Kindle would be ''unloved and unsold'' without creativity from companies like his News Corporation.
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''Content is not just king, it is the emperor of all things digital,'' he said. ''We're on the cusp of a digital revolution from which our shareholders will profit handsomely.''
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Old 02-03-2010, 02:22 PM   #2
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''We're on the cusp of a digital revolution from which our shareholders will profit handsomely.''
He's half right.
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Old 02-03-2010, 02:22 PM   #3
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This from the man who wants to take the NYT online to a pay-only model, and who fundamentally doesn't get any new technology (cf. DirecTV's epic struggle to build a stable in-house HD DVR, just to spite Tivo).
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Old 02-03-2010, 02:33 PM   #4
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And this is exactly why they need to start serving the *customer.* Without the creators, you wouldn't have the content, but without the customer, you would not have anybody profiting handsomely. So, how about some customer-friendly next steps, Murdoch?
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Old 02-03-2010, 02:40 PM   #5
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Murdoch has no concern for his customers, his sole motivation is greed and profit. I for one would prefer not to pay for any content that would put so much as a dollar in his pockets.
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Old 02-03-2010, 04:44 PM   #6
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And because of his (and other's) motivation by greed and profit there are a
very many satisfied customers, and a goodly number employed in jobs that
wouldn't exist otherwise. Because of his greedy pursuits, there are options
for the consumer that would nerver have seen the light of day. In a free
market, with many options available to the customer, providing the most
"customer friendly" or most attractive to the customer, product/service is
how such as Murdoch gain their wealth.

It is blatantly illogical to state that someone can be "motivated by greed
and profits" and at the same time have "no concern for his customers".
The customers are free to buy whatever products they want, as long as
there are options available. (Free markets by their nature provide options,
Controlled markets restrict the choice to only "approved" or supported
production.) Given the number of those who have gravitated to the
products his companies are providing, the customers seem to have made
the choice. It's not like there aren't plenty of others trying to provide a
more "customer-friendly" product. Ultimately, the customers decide, as
long as they have a choice.

Luck;
Ken
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Old 02-03-2010, 04:48 PM   #7
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Ultimately, the customers decide, as
long as they have a choice.
This is the key sentence.
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Old 02-03-2010, 05:07 PM   #8
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Although I am no fan of Murdoch, it's screamingly obvious that the customers of his business pretty much all have had a free choice of whether or not to patronize those businesses. Just about every aspect of News Corp has competition. Newspapers, cable news, publishing, movie studios and so forth.

And while I do think form factor, ease of delivery, customer service and price play a role, there's little doubt that content is the backbone of media devices like ebook readers, tablets and so forth.

re: Paywalls, Murdoch doesn't own the NYT, so he doesn't care what they do, unless he can buy them. He has seen paywalls work with the Wall Street Journal, and sees how web ad revenues are a total failure at keeping news outlets afloat. I'm not thrilled about paying for news, but if "free" is decimating the news business, it obviously can't be that good of a plan.

Murdoch may be many things, but he isn't much of a Luddite. That's just one reason why he still runs a multi-billion dollar media empire.
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Old 02-03-2010, 05:13 PM   #9
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True about customer choice. Where it gets murky/frustrating is when conglomerates buy up most of their competitors, thus reducing choice to getting the information/content/physical purchase from a vendor you don't want to deal with, or going without completely.
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Old 02-03-2010, 05:35 PM   #10
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True about customer choice. Where it gets murky/frustrating is when conglomerates buy up most of their competitors, thus reducing choice to getting the information/content/physical purchase from a vendor you don't want to deal with, or going without completely.
You wouldn't be refering to Barns & Noble, by chance? Their actions
do seem anti free market, to me.

What seems odd to me is the contrast of B&N's actions and the
$500,000,000.00 Murdoch had to pay to settle litagation claiming
that he was too aggressive in providing coupons to customers -
making that an unfair trading practice. Yet B&N seems to be
sabotaging the market place with it's actions, and I haven't heard
of any lawsuit headed their way.

Luck;
Ken
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Old 02-03-2010, 05:42 PM   #11
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Companies (and many individuals) will push the limits until they get pushed back. Some just don't get noticed, or aren't deemed worth the effort.

I think that Apple's refusal to allow products that duplicate features on their own to be extremely anti-competitive - in fact, I see that as much more anti-competetive than MS and the whole IE debacle. I'm shocked that lawsuits haven't appeared. They're not the only ones - it's been an issue in the video game console market as well.

What's the saying...It's easier to ask for forgiveness than beg for permission. That's just being carried to extremes now.
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Old 02-03-2010, 05:43 PM   #12
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And this is exactly why they need to start serving the *customer.*
They do serve their customer. Unfortunately, we are not their customer. Murdoch's customers are the advertisers that pay him for including ads with his content.
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Old 02-03-2010, 05:45 PM   #13
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It is blatantly illogical to state that someone can be "motivated by greed
and profits" and at the same time have "no concern for his customers".
The end user is not his customer.

I suspect what that poster meant was "motivated by greed and profits" and "no concern for his end users (aka us)".
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Old 02-03-2010, 05:47 PM   #14
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Murdoch may be many things, but he isn't much of a Luddite.
Luddite may not be the right word. More like "completely ignorant of technology".
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Old 02-03-2010, 05:58 PM   #15
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The consumer IS THE MARKETPLACE and in 10 years the marketplace will decide. In ten years the marketplace will have decided which format, DRM (or lack thereof) and price model survives. In a free market economy the power is the marketplace. It is not Macmillan, Apple, B&N, Amazon or Murdoch that decides.

All these various forces can try all the schemes they want, the choice is in our hands.
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