Big plans for e-ink displays - it's now in billboards!

Bob Russell · 05-19-2006, 01:31 PM

We're all pretty excited about the new e-ink book readers. And we've heard that various signage is planned. But why stop there? How about billboards!

According to GizMag, "Global outdoor advertising company JCDecaux appropriately premiered the new generation of high resolution magink-based digital billboards at the 59th Cannes Film Festival on Wednesday. The magink digital ink billboards are installed at multiple highly trafficked venues in Cannes, including one located adjacent to the Palais des Festivals, the official home of the Cannes Film Festival."

"The digital ink technology offers full-color, full-motion, high resolution and high contrast images that use ambient light to enhance image quality and visibility -- just like ink on paper. Beyond the world of billboard advertising, magink will also be used with other display applications such as consumer electronic products, in-store point-of-purchase, and promotional displays. Portable devices such as PDA's and mobiles in particular will benefit from the low power consumption offered by magink."

What a tease e-ink technology has become. Will we be surrounded by it before we can own it?!

Robert Marquard · 05-19-2006, 02:32 PM

Full motion may become problematic on streets.
A simple poster was once banned here in Berlin for being too distracting (porn industy convention).

The advantage of this thing is obvious. You do not have to pay the teams changing the posters anymore.

05-19-2006, 01:31 PM	#1
Bob Russell Recovering Gadget Addict Posts: 5,381 Karma: 676161 Join Date: May 2004 Location: Pittsburgh, PA Device: iPad	Big plans for e-ink displays - it's now in billboards! We're all pretty excited about the new e-ink book readers. And we've heard that various signage is planned. But why stop there? How about billboards! According to GizMag, "Global outdoor advertising company JCDecaux appropriately premiered the new generation of high resolution magink-based digital billboards at the 59th Cannes Film Festival on Wednesday. The magink digital ink billboards are installed at multiple highly trafficked venues in Cannes, including one located adjacent to the Palais des Festivals, the official home of the Cannes Film Festival." "The digital ink technology offers full-color, full-motion, high resolution and high contrast images that use ambient light to enhance image quality and visibility -- just like ink on paper. Beyond the world of billboard advertising, magink will also be used with other display applications such as consumer electronic products, in-store point-of-purchase, and promotional displays. Portable devices such as PDA's and mobiles in particular will benefit from the low power consumption offered by magink." What a tease e-ink technology has become. Will we be surrounded by it before we can own it?!

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05-19-2006, 02:32 PM	#2
Robert Marquard Delphi-Guy Posts: 285 Karma: 1151 Join Date: May 2006 Location: Berlin, Germany Device: iLiad, Palm T3	Full motion may become problematic on streets. A simple poster was once banned here in Berlin for being too distracting (porn industy convention). The advantage of this thing is obvious. You do not have to pay the teams changing the posters anymore.

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