07-29-2007, 12:45 PM | #1 |
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Downloaded books cost how much?
While it is great fun and compact to carry my ereader on trips, I have started to notice that books often cost more when I purchase them from Connect.
Come on now, I am not destroying any trees for paper, burning up oil for transportation, why aren't ebooks cheaper than real books? The way Sony and others deal with this will probably determine the future of ebooks. Oh. Hi. I am Zonicles. |
07-29-2007, 01:08 PM | #2 |
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Hi Zonicles,
You're hit on one of the big hot points of e-book discussions. Every customer agrees that e-books should be cheaper than paper books, because of reduced cost to produce. However, it seems that publishers feel they are selling content and so it shouldn't depend on costs, but the value of what they offer. Here's one interesting thread with some discussion (and you'll probably find many more here if you dig a bit).. https://www.mobileread.com/forums/showthread.php?t=11657 Seems that the first part of the article is missing at the moment, but you can see the majority of it as well as comments, and hopefully the rest will reappear soon when we get the kinks worked out. |
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07-29-2007, 01:52 PM | #3 |
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It's largely a question of "economy of scale", I suspect. If you're selling 100x as many printed books as eBooks, naturally the unit costs associated with preparing the eBook will be higher than those for the paper book.
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07-29-2007, 05:35 PM | #4 | ||
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I recently emailed Powells.com about an ebook they have for more then Amazon.com is selling it for. And they say there is nothing they can do about it. I think there is. I think they can take less profit and make the sale.
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07-29-2007, 06:49 PM | #5 | |
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eBooks are priced high because publishers set the price. Publishers are either 1) morons or 2) want eBooks to fail. |
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07-29-2007, 11:28 PM | #6 |
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rlauzon:
The unit cost of an ebook is zero only after a "book" is produced. There are advertising costs, research costs, editorial costs. Any labour that goes into producing something that comes from a publisher needs to be compensated. One question that all ways is unanswered is: is the price of a physical book mostly the actual physical production, or all the intellectual property/ development type stuff? Proofreaders deserve to be paid, whether they are created something read as a .pdf file or as a bundle of dead tress pasted together. I mostly agree with your assessment of publishers and their attitudes regarding e-books, but you must remember that everybody needs to get paid. btw: What price should/would you expect if e-books were the only form of books? |
07-30-2007, 12:32 AM | #7 |
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The thing is, if you are producing a dead tree edition, the cost to produce the ebook is very little. There is cost involved in producing the various formats. Someone has to be paid to do it. Now that said, there is no reason for the ebook to be priced higer then the dead tree edition with some of the discounts that the dead tree editions get in book stores. That's where things go wrong. If I get a 20 or 30% coupon in email from Borders, that means that a $7.99 priced book will then cost me $5.87 including tax at 30% off and $6.34 at 20% off. Now if the ebook was priced at $5 then it would be ok.
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07-30-2007, 03:54 AM | #8 | |||||
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The only cost to an eBook is the profit to the author and the pennies it takes to "publish" it electronicly. Quote:
Note that as soon as the eBook is put into a closed format (like PDF), the value of the eBook drops significantly. Quote:
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No more than $1 if the eBook is in a closed format. If DRM is involved, $0. (Any eBook with DRM on it is a rental, not a purchase. I can rent an eBook from the library for free. Hence the fair market value for an eBook rental is $0.) |
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07-30-2007, 04:56 AM | #9 | |
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07-30-2007, 07:24 AM | #10 | |
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Publishers today bring value to me, a reader, by creating an infrastructure that makes pBooks cost effective. All of the things you list above bring value to the author. Those are not things that I, as a reader, am willing to pay for. They are not valuable to me. If the author thinks they are valuable, then the author can pay for those out of his pocket. Those things are not a reason to make eBooks cost more. |
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07-30-2007, 07:32 AM | #11 |
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The things that I list have to form a component of the price of the eBook, just as they do for a paper book. If the eBook sells fewer copies than a paper book, their unit cost is inevitably going to be higher than for a paper book, therefore the eBook could well end up costing more than the paper book. Simply economics.
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07-30-2007, 02:42 PM | #12 |
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if the ebook sells for more then the dead tree edition, then ebooks are going to fail. It's that simple. I do not buy ebooks priced close to the hardcover. Now take a hardcover at say $30. Take off %20 for $24. Now drop the ebook price to say $10 and I might purchase it if I wanted it. Then when it goes to paperback, drop the price. If it's the newer taller more expensive paperback, drop the price to $5. If it's the standard paperback, drop the ebook to $4. Then you'll see a lot more sales of the ebook then you did before.
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07-30-2007, 05:31 PM | #13 | |
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But the idea that publisher has to provide such services is simply old thinking. And the idea that such services justify paper prices for eBooks is not realistic. We already know that the vast majority of the cost of a pBook is related to its physical-ness. Remove that physical-ness and the costs should drop accordingly. Simple economics. |
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07-30-2007, 05:43 PM | #14 |
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But is it that simple? Remember, the online ebook sellers have to pay for the machine their website is hosted on as well as the bandwidth used by the store. Then there is paying the employees as well. Not to mention that there are employees who have to get the ebook ready once it's gone through the editing and whatnot. The ebook has to be converted into about 5-7 different formats roughly. All that costs money too. Do you think once the book is in electronic form to go to pre-press, it doesn't have any more expenses associated with it?
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07-30-2007, 06:45 PM | #15 | |
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For e-books there are 3 major natural costs, the rest are just inefficiencies: - compensation for author - compensation for the house (includes editing, "name of the publisher", advertising...) - retailer cut Since the current book business is print oriented, inefficiencies and retailer cut dominate. It is ridiculous for a retailer to take 50% of an e-book cover price for example. For print books it makes some sense, but for e-books... The way I see it, e-books need either direct selling (maybe through a coop style arrangement, if publishers do not want to damage their relations with the big retailers their print business depends on), or an e-book tailored retailer or two, that take a much smaller cut of the smaller cover price, but have enough volume to make tons of money... So we have circularity: low volume - high prices/high retailer cut - low volume Something needs to break here, my big hopes have been resting on Google and digitization or Amazon and Kindle, since I do not see piracy as powerful enough to force the business into change... |
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