Borders to exclude Sony Reader from future coupons

Bob Russell · 11-30-2006, 11:47 AM

I have received some clarification of the usage of Border's coupons with regard to purchasing the Sony Reader. The information comes from the Category Manager at Borders, responsible for managing the Sony Reader.

Here are the two relevant points:

* Any future coupons will exclude the Sony Reader
* There have never been available coupons and discounts for the Sony Connect card and there will not be going forward. (These are like gift cards in that they are never offered at a discount.)

While they are not aware of any Border's coupons that exist and which don't exclude the Sony Reader, they said that any such unexpired valid coupons would be honored.

And, finally, they also indicated that sales of the Sony Reader are doing very well. Specifically, "sales have been very brisk and have exceeded expectations." I'd love to be able to pass on some specific sales numbers for the Reader, but while everyone seems to be smiling about it, nobody is talking.

Nightwing · 11-30-2006, 11:52 AM

Tnks for the info...

Sony, Apple really dont like to have a discount. But keep the playing field even for their retailers.

Starting to feel like a great move with bad reviewers but the people have figured out its
pretty darn good.

RWood · 11-30-2006, 12:06 PM

Then there was this film critic in a local paper. Every film he panned, I loved. Every film he loved I felt like walking out from. A lot of reviewers are like that -- 180 degrees off from my reality.

NatCh · 11-30-2006, 12:11 PM

Counter Indicators. Just as good as regular indicators, once you know that's what they are.

ThomWill · 11-30-2006, 12:18 PM

Quote:

Originally Posted by Bob Russell

And, finally, they also indicated that sales of the Sony Reader are doing very well. Specifically, "sales have been very brisk and have exceeded expectations." I'd love to be able to pass on some specific sales numbers for the Reader, but while everyone seems to be smiling about it, nobody is talking.

I was back at the Borders where I got my reader last night and it looked as though they had sold most of their stock in the last few weeks.

radleyp · 11-30-2006, 12:25 PM

I have been to three different Borders in the past 4 weeks, and all still have readers in stock. Borders must have had pretty low sales expectations, but then I doubt they ordered many.

Nightwing · 11-30-2006, 12:48 PM

Quote:

Originally Posted by RWood

Then there was this film critic in a local paper. Every film he panned, I loved. Every film he loved I felt like walking out from. A lot of reviewers are like that -- 180 degrees off from my reality.

Still remember StarWars.. Was paned by the bulk of the critics but we all know what happen after that.

Nightwing · 11-30-2006, 12:49 PM

Quote:

Originally Posted by radleyp

I have been to three different Borders in the past 4 weeks, and all still have readers in stock. Borders must have had pretty low sales expectations, but then I doubt they ordered many.

At least they have a display for it.

Leaping Gnome · 11-30-2006, 03:11 PM

Yeah, with fire extinguishers standing by.

Nightwing · 11-30-2006, 04:31 PM

Quote:

Originally Posted by Leaping Gnome

Yeah, with fire extinguishers standing by.

I like the display. Even with the fire extinguisher!

11-30-2006, 11:47 AM	#1
Bob Russell Recovering Gadget Addict Posts: 5,381 Karma: 676161 Join Date: May 2004 Location: Pittsburgh, PA Device: iPad	Borders to exclude Sony Reader from future coupons I have received some clarification of the usage of Border's coupons with regard to purchasing the Sony Reader. The information comes from the Category Manager at Borders, responsible for managing the Sony Reader. Here are the two relevant points: * Any future coupons will exclude the Sony Reader * There have never been available coupons and discounts for the Sony Connect card and there will not be going forward. (These are like gift cards in that they are never offered at a discount.) While they are not aware of any Border's coupons that exist and which don't exclude the Sony Reader, they said that any such unexpired valid coupons would be honored. And, finally, they also indicated that sales of the Sony Reader are doing very well. Specifically, "sales have been very brisk and have exceeded expectations." I'd love to be able to pass on some specific sales numbers for the Reader, but while everyone seems to be smiling about it, nobody is talking.

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11-30-2006, 11:52 AM	#2
Nightwing Addict Posts: 303 Karma: 541 Join Date: Oct 2006 Device: Cowon A2 Dell x3i, Sony Reader & Eee PC!	Tnks for the info... Sony, Apple really dont like to have a discount. But keep the playing field even for their retailers. Starting to feel like a great move with bad reviewers but the people have figured out its pretty darn good.

11-30-2006, 12:06 PM	#3
RWood Technogeezer Posts: 7,233 Karma: 1601464 Join Date: Nov 2006 Location: Virginia, USA Device: Sony PRS-500	Then there was this film critic in a local paper. Every film he panned, I loved. Every film he loved I felt like walking out from. A lot of reviewers are like that -- 180 degrees off from my reality.

11-30-2006, 12:11 PM	#4
NatCh Gizmologist Posts: 11,615 Karma: 929550 Join Date: Jan 2006 Location: Republic of Texas Embassy at Jackson, TN Device: Pocketbook Touch HD3	Counter Indicators. Just as good as regular indicators, once you know that's what they are.

11-30-2006, 12:25 PM	#6
radleyp Evangelist Posts: 499 Karma: 20623 Join Date: Jan 2003 Location: North Salem & NYC, NY Device: Kindle Global, iphone4, ipad	I have been to three different Borders in the past 4 weeks, and all still have readers in stock. Borders must have had pretty low sales expectations, but then I doubt they ordered many.

11-30-2006, 03:11 PM	#9
Leaping Gnome Evangelist Posts: 490 Karma: 1641 Join Date: Oct 2006 Location: Louisville Device: Sony Reader PRS-500	Yeah, with fire extinguishers standing by.

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