Non Fiction (Financial/Business/Science) eBooks Free today (Kindle)

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Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success by Dick Blatt and Rick DeHerder

Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks by W. Edward Olmstead

Lies, Damned Lies, and Science: How to Sort through the Noise around Global Warming, the Latest Health Claims, and Other Scientific Controversies by Sherry Seethaler

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing In by Z. John Zhang and Jagmohan Raju

15 Ways to Take Control of Your Career Now (Collection) by FT Press Delivers

The Expository Genius of John Calvin by Steven J. Lawson, Kent Barton and Greg Bailey

*Added:

NO longer free ->ABBA 1, World 0: An Essay from Eating the Dinosaur by Chuck Klosterman -> This is just one chapter from the book Eating the Dinosaur by Chuck Klosterman.

Clearing the Mind for Creativity by John Kao (Barnes & Noble)

[koland]

For those that prefer a little more description with their morning posts:

The Expository Genius of John Calvin, by Steven J. Lawson, Greg Bailey (Editor), & Kent Barton (Illustrator)

Book Description
In The Expository Genius of John Calvin, Dr. Steven J. Lawson delves into the practices, commitments, and techniques that made John Calvin, the great Reformer of the sixteenth century, such an effective preacher during his long pastorate at Saint Pierre Cathedral in Geneva, Switzerland. Dr. Lawson identifies thirty-two distinctives of Calvin's preaching, providing comments from Calvin's writings, quotations from Reformation scholars, and examples from Calvin's own sermons to reinforce his points. In the end, Dr. Lawson finds in Calvin a strong model for expository preaching and calls on modern pastors to follow the Reformer's example.


Lies, Damned Lies, and Science: How to Sort through the Noise around Global Warming, the Latest Health Claims, and Other Scientific Controversies, by Sherry Seethaler

Book Description
Don’t Get Hoodwinked! Make Sense of Health and Science News...and Make Smarter Decisions!

Every day, there’s a new scientific or health controversy. And every day, it seems as if there’s a new study that contradicts what you heard yesterday. What’s really going on? Who’s telling the truth? Who’s faking it? What do scientists actually know—and what don’t they know? This book will help you cut through the confusion and make sense of it all—even if you’ve never taken a science class! Leading science educator and journalist Dr. Sherry Seethaler reveals how science and health research really work...how to put scientific claims in context and understand the real tradeoffs involved...tell quality research from junk science...discover when someone’s deliberately trying to fool you...and find more information you can trust! Nobody knows what new controversy will erupt tomorrow. But one thing’s for certain: With this book, you’ll know how to figure out the real deal—and make smarter decisions for yourself and your family!

Watch the news, and you’ll be overwhelmed by snippets of badly presented science: information that’s incomplete, confusing, contradictory, out-of-context, wrong, or flat-out dishonest. Defend yourself! Dr. Sherry Seethaler gives you a powerful arsenal of tools for making sense of science. You’ll learn how to think more sensibly about everything from mad cow disease to global warming–and how to make better science-related decisions in both your personal life and as a citizen.

You’ll begin by understanding how science really works and progresses, and why scientists sometimes disagree. Seethaler helps you assess the possible biases of those who make scientific claims in the media, and place scientific issues in appropriate context, so you can intelligently assess tradeoffs. You’ll learn how to determine whether a new study is really meaningful; uncover the difference between cause and coincidence; figure out which statistics mean something, and which don’t.

Seethaler reveals the tricks self-interested players use to mislead and confuse you, and points you to sources of information you can actually rely upon. Her many examples range from genetic engineering of crops to drug treatments for depression...but the techniques she teaches you will be invaluable in understanding any scientific controversy, in any area of science or health.


15 Ways to Take Control of Your Career Now, from publisher FT Press, is a collection of business shorts.

Book Description
A brand new collection of essential insights for your business and career from world-renowned experts-now in a convenient e-format, at a great price!

Practical Tools to Jumpstart Your Career, Transform Your Future, and Achieve Your Full Potential-Both Personally and Financially.

Fifteen powerfully useful mini-guides help you get ahead where you are or move on-find your next great job, negotiate great compensation, and start with confidence-smoothly handle nonstop change, negative emotions, and whatever else comes your way!

From world-renowned leaders and experts, including Dr. Gregory Shea, Robert Gunther, Martha I. Finney, and more.

Included in this collection:

1. Mastering the Roll: Succeeding Amidst Change Means Trying New Things, Failing, and Trying More (Gregory Shea, Ph.D. and Robert Gunther)
2. Taking Advantage of Social Networking to Land Your Perfect Job (Martha I. Finney)
3. How to Use Social Networking for Your Job Search (Martha I. Finney)
4. Embracing Risk in Your Career: A Story of How to Make More and Worry Less (Wes Moss)
5. How to Evaluate the Job You've Been Offered (Martha I. Finney)
6. Keep Active While Out of Work! (Martha I. Finney)
7. How to Control Your Finances After You Are Laid Off (Martha I. Finney)
8. In Turbulent Times, You Can't Expect Others To Save You: How to Keep Yourself Prepared for AnyEconomy (Gregory Shea, Ph.D. and Robert Gunther)
9. Should You Take a Job with a Company That's Laying People Off? (Martha I. Finney)
10. Start Your New Job with Confidence: Ideas for Success in Your First 100 Days (Martha I. Finney)
11. Making Sure Your Finances Are in Order Before Being Laid Off (Martha I. Finney)
12. Make Sure You Have a Plan for Your Exit Before You are Laid Off (Martha I. Finney)
13. You've Been Laid Off: Now, Make a Plan! (Martha I. Finney)
14. Dealing with a Lay Off: What to Expect When You Are No Longer Expected (Martha I. Finney)
15. Managing Emotions to Learn from Failure (Dean A. Shepherd)


Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, by Jagmohan Raju & Z. John Zhang

Book Description
Innovative Pricing Strategies that Improve Profitability, Attract New Customers, and Transform Industries

In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

Smart Pricing introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will discover restaurants where customers set the price...learn how Google and other high-tech firms have used pricing to remake whole industries...and understand how executives in China successfully start and fight price wars to conquer new markets.

Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.


Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks, by W. Edward Olmstead

Book Description
Brief, carefully paced lessons on options and trading strategies using verbal definitions and many trading examples for clarification. Each lesson builds on the one preceding it and explains options in plain English, from start to finish. Step-by-step coverage of controlling risk, protecting your investments -- even advanced strategies other introductory books ignore! Authored by Dr. W. Edward Olmstead, contributing editor to The Spear Report and editor of The Options Professor newsletter.


Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success, by Rick DeHerder & Dick Blatt

Book Description
In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats.

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. To build brands and drive sales, retailers must invest more heavily in marketing. But how? With Shopper Intimacy, you will understand the customer more deeply than ever before–and be able to act on that knowledge.

Drawing on years of industry research, Rick DeHerder and Dick Blatt introduce a start-to-finish system for achieving true shopper intimacy. You’ll master powerful new tools for influencing shopper behavior–supported by extensive case studies, charts, and real-world examples. You’ll also find indispensable performance metrics–including new ways to measure return on investment (ROI) from the standpoint of key stakeholders.

Shopper Intimacy brings together breakthrough insights for all retail segments, detailed data to support them, and practical techniques for applying and profiting from them.

[socal9]

Lies, Damned Lies, and Science: How to Sort through the Noise around Global Warming, the Latest Health Claims, and Other Scientific Controversies by Sherry Seethaler looks very interesting. Thanks for posting this!

[thrawn_aj]

Originally Posted by socal9

Lies, Damned Lies, and Science: How to Sort through the Noise around Global Warming, the Latest Health Claims, and Other Scientific Controversies by Sherry Seethaler looks very interesting. Thanks for posting this!

Seconded! Got this as soon as I saw the original post. Thanks OP

[melvynadam]

When I follow the links I get to an Amazon page with product info but no download links. Have I missed it?

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Originally Posted by melvynadam

When I follow the links I get to an Amazon page with product info but no download links. Have I missed it?

Maybe they're not available in Israel? At any rate, looks like the free period is over for these books.

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15 Ways to Take Control of Your Career Now is free again