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Grand Sorcerer
Posts: 11,230
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Join Date: Mar 2009
Device: Kindle, Kindle Fire, iPad, iPod Touch, Sony PRS-350
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FREE Kindle Finance/ Business Books
So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap by Edward D. Hess and Charles F. Goetz
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About the book:
More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.
Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.
Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now.
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How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business, 1/e by Jamie Turner, Reshma Shah
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About the book:
Want to earn big profits from social media? Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.
This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.
Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.
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In the Line of Fire: How to Handle Tough Questions...When It Counts by Jerry Weissman
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About the book:
Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance. Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility. Learn to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether an executive, politician, fundraiser, interviewee, teacher, student -- or even a family member at Thanksgiving dinner -- you're judged on how you handle these moments. Get this book: handle them brilliantly.
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The Truth About Personal Finance (Collection) by Steve Weisman, Kay S. Bell
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About the book:
Three full books of proven solutions for building wealth and safeguarding your retirement! Use IRAs and 401(k)s to save more and pay lower taxes-maximize all your legal tax deductions and credits-avoid costly retirement investing pitfalls-protect yourself against phishing, pharming, slamming, and other scams-and much more!
From world-renowned leaders and experts, including Steve Weisman and S. Kay Bell.
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What's Your Strategic Heartbeat? by Jon L. Luther
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About the book:
For close to 45 years, Jon Luther, a 2010 inductee into the National Restaurant Association Hall of Fame, has been running some part of the U.S. food-service industry--from managing the cafeteria at the Wurlitzer jukebox and organ company to leading Dunkin' Brands, serving three million customers a day around the world. Drawing on lessons learned in that long career, he describes how he overcame organizational inertia and reset the strategic direction of three of the companies he has led. In each case, he began by identifying the epicenter of the brand, the strategic heartbeat.
By its very definition, the word leader evokes the concept of change. Leaders take us toward or away from something, into a new reality. But change is almost always frightening, and leaders have to persuade their teams that the risks are worth taking, that the work is worth doing, and that the payoff will improve their lives. I've been through that process many times, and I'm here to tell you that it can be done--and that you can do it, too.
In our personal lives, if we are content with the status quo, we don't need to look for someone to carry us to a new place. Businesses don't have that luxury. They cannot stand still because their environment is in constant flux: Employees come and go, competitors adopt new strategies, technical breakthroughs transform markets. So organizations must have leaders who can plan, initiate, and execute the strategies that will deliver the required change.
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The Short Put, a Worthwhile Cash Cow by Michael C. Thomsett
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About the book:
How to use short puts to earn consistent profits with surprisingly limited risk.
You may know all about covered and uncovered call writing and the degrees of risk involved. But the uncovered put belongs in your arsenal as well. The short put offers great profit potential with limited risk. However, short puts are overlooked by many traders. Puts cannot be covered like short calls, but short put risks are lower because a stock's price cannot fall indefinitely....
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Last edited by arcadata; 09-20-2010 at 06:08 AM.
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09-20-2010, 06:04 AM
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