IDC estimates e-reader shipments

SleepyBob · 01-18-2011, 10:49 AM

http://www.zdnet.com/blog/btl/apples...selector-blogs

Interesting numbers, if accurate. I hadn't realized Pandigital would be in the top 3. And Kindle with a strong lead, but less than 50% marketshare.

murraypaul · 01-18-2011, 11:41 AM

Quote:

Originally Posted by SleepyBob

And Kindle with a strong lead, but less than 50% marketshare.

If those are worldwide numbers, remember than Amazon only market the Kindle to a very small number of countries, as do B&N, whereas the others are selling to a much wider proportion of the world.

Andrew H. · 01-18-2011, 11:56 AM

Quote:

Originally Posted by murraypaul

If those are worldwide numbers, remember than Amazon only market the Kindle to a very small number of countries, as do B&N, whereas the others are selling to a much wider proportion of the world.

It's interesting to see worldwide numbers; I'm surprised Sony is so low. As the K3 didn't come out until Q4, it will be interested to see what effect that has on Amazon's numbers.

ProfCrash · 01-19-2011, 10:00 AM

I think Amazon sells the Kindle in over 100 countries now and BN only sells in the US. Granted, Amazon has been selling the Kindle itnernationally for a little over a year so it is just getting its foot in the door outside of the US. I expect those numbers to climb in Q4.

Sony is not a huge surprise to me. Sony does not advertise and is probably the least known of the major e-readers in the US. Given that BN has 15% of the market and is only sold in the US, I would guess that the US accounts for the vast majority of e-reader sales.

Pandigital is the surprise to me. I know nothing about them and their ereaders.

jbcohen · 01-19-2011, 10:33 AM

Interesting Ziff Davis an acepted authority on the PC market so I would take them seriously.

Geppetto · 01-19-2011, 10:43 AM

Firstly, they're counting LCD screen devices, too.
Secondly, they're shipments and not sales.

ProfCrash · 01-19-2011, 10:45 AM

I would guess that they are counting anything that calls itself an e-reader. So the screen type doesn't matter. I would guess that the IPad is not included because it does not call itself an e-reader.

Nook Color calls itself an e-reader. It really isn't a full fledged tablet until you hack it.

01-18-2011, 10:49 AM	#1
SleepyBob Evangelist Posts: 420 Karma: 8522810 Join Date: Dec 2010 Location: Wisconsin, USA Device: Kindle PW3	IDC estimates e-reader shipments http://www.zdnet.com/blog/btl/apples...selector-blogs Interesting numbers, if accurate. I hadn't realized Pandigital would be in the top 3. And Kindle with a strong lead, but less than 50% marketshare. Last edited by SleepyBob; 01-18-2011 at 10:51 AM. Reason: ETA: Q3 numbers, not Q4

01-19-2011, 10:43 AM	#6
Geppetto Addict Posts: 232 Karma: 748 Join Date: Feb 2010 Device: Sony PRS600, Cybook, Hanvon N520, Sony PRS300, Onyx Boox, Kindle 3	Firstly, they're counting LCD screen devices, too. Secondly, they're shipments and not sales. Last edited by Geppetto; 01-19-2011 at 10:47 AM.

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01-19-2011, 10:00 AM	#4
ProfCrash Tea Enthusiast Posts: 8,554 Karma: 75384937 Join Date: Jul 2010 Location: Somewhere in the USA Device: Kindle1, Kindle DX Graphite, K3 3G, IPad 3, PW2	I think Amazon sells the Kindle in over 100 countries now and BN only sells in the US. Granted, Amazon has been selling the Kindle itnernationally for a little over a year so it is just getting its foot in the door outside of the US. I expect those numbers to climb in Q4. Sony is not a huge surprise to me. Sony does not advertise and is probably the least known of the major e-readers in the US. Given that BN has 15% of the market and is only sold in the US, I would guess that the US accounts for the vast majority of e-reader sales. Pandigital is the surprise to me. I know nothing about them and their ereaders.

01-19-2011, 10:33 AM	#5
jbcohen Wizard Posts: 3,025 Karma: 11196738 Join Date: Oct 2010 Location: Piper College Device: Samsung A21	Interesting Ziff Davis an acepted authority on the PC market so I would take them seriously.

01-19-2011, 10:45 AM	#7
ProfCrash Tea Enthusiast Posts: 8,554 Karma: 75384937 Join Date: Jul 2010 Location: Somewhere in the USA Device: Kindle1, Kindle DX Graphite, K3 3G, IPad 3, PW2	I would guess that they are counting anything that calls itself an e-reader. So the screen type doesn't matter. I would guess that the IPad is not included because it does not call itself an e-reader. Nook Color calls itself an e-reader. It really isn't a full fledged tablet until you hack it.

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