Piracy, the new formula for success?

ImogenRose · 05-15-2011, 02:02 AM

http://collectiveinkwell.com/the-sec...uccess-piracy/

carld · 05-15-2011, 02:33 AM

It's probably a unique situation. One strength of the book is that, being a adult targeted illustrated book, it's very giftable. You can't really give a pirated copy as such, so this particular book has a bit of a built in anti-piracy quality. It's sort of like a coffeetable picture book, sure you can pirate it, but whose going to bother?

AlexBell · 05-15-2011, 04:24 AM

I've passed the reference to the article on to an independent publisher and one of her authors who are petrified about piracy.

Regards, Alex

Leyor · 05-15-2011, 05:05 AM

Interesting,

I mentioned an example like this in some of the copyright threads. There's alot of opportunities for those smart enough to adjust and get in early on this. We're seeing it in other industries where people are basically giving creative content for free in the hopes it goes viral, why? Because once you establish your name or brand, you can make alot more money off derivatives.

Taking advantage of the internet allowing proliferation of works in this manner, opens up for alot of opportunities for those good enough to reach a broad base.

OtterBooks · 05-15-2011, 09:34 AM

Quote:

Originally Posted by carld

It's probably a unique situation. One strength of the book is that, being a adult targeted illustrated book, it's very giftable. You can't really give a pirated copy as such, so this particular book has a bit of a built in anti-piracy quality. It's sort of like a coffeetable picture book, sure you can pirate it, but whose going to bother?

Indeed. The book is an object. It's being bought by/as a gift for new parents. The hardcover is $8.18, and is thirty-two big color-illustrated pages. The Kindle edition is pointless, except maybe for sampling.

Giggleton · 05-15-2011, 09:45 AM

Right, the eversion is an ad for something else. Now when our ereaders are printed on actual paper and look and feel 99% similar to printed books, it will be more interesting.

Leyor · 05-16-2011, 11:45 PM

So your inferring that this books success is due to all the customers buying it to give away rather than buy it for themselves?

carld · 05-16-2011, 11:50 PM

From the original article

Quote:

it’s the perfect ironic, light-hearted shower gift.

Figlilly · 05-16-2011, 11:57 PM

That particular book did the rounds at work via email the other day. It was great advertising as several people had a good giggle and also expressed interest in buying a real copy.

Leyor · 05-17-2011, 12:05 AM

I think the positive attention contributes alot more to this being sold than anything else.

carld · 05-17-2011, 12:08 AM

I don't. If it hadn't been a picture book piracy wouldn't have helped it at all.

Giggleton · 05-17-2011, 01:03 AM

Quote:

Originally Posted by carld

I don't. If it hadn't been a picture book piracy wouldn't have helped it at all.

But it was a picture book

carld · 05-17-2011, 01:30 AM

Quote:

Originally Posted by Giggleton

But it was a picture book

I'm sorry, I don't understand what you're getting at. I said if it had not been a picture book... and you reply, but it was a picture book ....

Giggleton · 05-17-2011, 01:43 AM

Quote:

Originally Posted by carld

I'm sorry, I don't understand what you're getting at. I said if it had not been a picture book... and you reply, but it was a picture book ....

Well, we just don't know what would have occurred if this particular book had not had any pictures in it because it actually did have pictures in it. This is a specific case of "piracy" and probably shouldn't be generalized, even if we theorize that the book was a word book.

At any rate, I think it's well established that a well circulated ebook that makes mention of a printed book, does the email in question make mention of the printed book? I'm assuming that it does, otherwise it would be harder for the recipient of the ebook email to purchase the printed book.

sourcejedi · 05-17-2011, 04:37 AM

Quote:

Originally Posted by Giggleton

Right, the eversion ...

s/eversion/e-version/

05-15-2011, 02:02 AM	#1
ImogenRose PORTAL Posts: 7,204 Karma: 2884640 Join Date: Apr 2010 Device: Kindle 1, Kindle 3 (3G), iPhone	Piracy, the new formula for success? http://collectiveinkwell.com/the-sec...uccess-piracy/

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05-15-2011, 02:33 AM	#2
carld Wizard Posts: 2,698 Karma: 4748723 Join Date: Dec 2007 Device: Kindle Paperwhite	It's probably a unique situation. One strength of the book is that, being a adult targeted illustrated book, it's very giftable. You can't really give a pirated copy as such, so this particular book has a bit of a built in anti-piracy quality. It's sort of like a coffeetable picture book, sure you can pirate it, but whose going to bother?

05-15-2011, 04:24 AM	#3
AlexBell Wizard Posts: 3,413 Karma: 13369310 Join Date: May 2008 Location: Launceston, Tasmania Device: Sony PRS T3, Kobo Glo, Kindle Touch, iPad, Samsung SB 2 tablet	I've passed the reference to the article on to an independent publisher and one of her authors who are petrified about piracy. Regards, Alex

05-15-2011, 05:05 AM	#4
Leyor Ninja Librarian Posts: 179 Karma: 347750 Join Date: Sep 2009 Location: Denmark Device: Sony PRS-950, Cybook 3. gen, Sony T1, Kindle Paperwhite	Interesting, I mentioned an example like this in some of the copyright threads. There's alot of opportunities for those smart enough to adjust and get in early on this. We're seeing it in other industries where people are basically giving creative content for free in the hopes it goes viral, why? Because once you establish your name or brand, you can make alot more money off derivatives. Taking advantage of the internet allowing proliferation of works in this manner, opens up for alot of opportunities for those good enough to reach a broad base.

05-15-2011, 09:45 AM	#6
Giggleton Banned Posts: 1,687 Karma: 4368191 Join Date: Jan 2011 Location: Oregon Device: Kindle3	Right, the eversion is an ad for something else. Now when our ereaders are printed on actual paper and look and feel 99% similar to printed books, it will be more interesting.

05-16-2011, 11:45 PM	#7
Leyor Ninja Librarian Posts: 179 Karma: 347750 Join Date: Sep 2009 Location: Denmark Device: Sony PRS-950, Cybook 3. gen, Sony T1, Kindle Paperwhite	So your inferring that this books success is due to all the customers buying it to give away rather than buy it for themselves?

05-16-2011, 11:57 PM	#9
Figlilly Zealot Posts: 122 Karma: 2514066 Join Date: Aug 2010 Location: Australia Device: Kindle Oasis 2&3, Paperwhites, Kindle Touch, Kobo Clara, IPad Air2	That particular book did the rounds at work via email the other day. It was great advertising as several people had a good giggle and also expressed interest in buying a real copy.

05-17-2011, 12:05 AM	#10
Leyor Ninja Librarian Posts: 179 Karma: 347750 Join Date: Sep 2009 Location: Denmark Device: Sony PRS-950, Cybook 3. gen, Sony T1, Kindle Paperwhite	I think the positive attention contributes alot more to this being sold than anything else.

05-17-2011, 12:08 AM	#11
carld Wizard Posts: 2,698 Karma: 4748723 Join Date: Dec 2007 Device: Kindle Paperwhite	I don't. If it hadn't been a picture book piracy wouldn't have helped it at all.

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