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Old 04-08-2010, 05:45 PM   #1
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Rumor (but strong): Nook to be sold at Best Buy
http://www.engadget.com/2010/04/08/b...t-at-best-buy/

Looks pretty solid. So Kindle's at Target (see other thread below here) and Nooks at Best Buy.
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Old 04-09-2010, 01:28 AM   #2
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Best Buy is not that big a deal, except they will probably not impose a restocking fee on the Nook (if you return it within 2 weeks or 45 days, whichever level of membership you have). The Nook is non-starter in this oversaturated ereader market.

Need some info on Costco, though. When will they offer eReaders in their stores (vs. online)? Other than Sony, will the other makers be able to offer "incentives" that cover returns after 90 days? Note the iPod (and presumably iPad) must be returned within 90 days to receive a full refund.
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Old 04-09-2010, 05:39 PM   #3
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Best Buys are more prevalent than B&N stores many places, so it at least will give the device more visibility in terms of number of locations with display models etc.
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Old 04-13-2010, 07:25 PM   #4
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http://www.bestbuy.com/site/Barnes+%...&skuId=9875424

I think this is no longer a rumour.
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Old 04-13-2010, 10:06 PM   #5
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Best Buys are more prevalent than B&N stores many places, so it at least will give the device more visibility in terms of number of locations with display models etc.
We have no B&Ns in our county which is the size of Delaware but we have multiple BestBuys.
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Old 04-13-2010, 11:34 PM   #6
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http://www.bestbuy.com/site/Barnes+%...&skuId=9875424

I think this is no longer a rumour.
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Old 04-14-2010, 07:58 PM   #7
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We have no B&Ns in Canada, anywhere. And hence, no Nookie for us today!
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Old 04-14-2010, 10:04 PM   #8
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They'll probably hold them in store to have an official release date type of thing, but looks like they're already selling them online.
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Old 04-14-2010, 10:14 PM   #9
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We have no B&Ns in Canada, anywhere. And hence, no Nookie for us today!
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Old 04-15-2010, 03:44 AM   #10
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So which one has a better warranty for the Nook?
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Old 04-15-2010, 08:43 PM   #11
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Yeah, it's official. I work there and the district manager scolded me for not knowing that it was sold there even though it had just announced that day. Stupid corporates.
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Old 04-16-2010, 01:35 AM   #12
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Yeah, it's official. I work there and the district manager scolded me for not knowing that it was sold there even though it had just announced that day. Stupid corporates.
B&N has many stores. I'm a bit surprised that they decided to sell Nook in BestBuy stores and share their profit with others...
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Old 04-16-2010, 11:33 PM   #13
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B&N has many stores. I'm a bit surprised that they decided to sell Nook in BestBuy stores and share their profit with others...
There may not be any "profits" to share ... B&N needs to ensure its device drives traffic to its content ... it isn't in the CE business ... but Best Buy is. B&N is likely "losing money" or "subsidizing" the sale of every single Nook sold at Best Buy. BB charges for premium shelf space, advertising space in its flyers, commissions for its reps, and face time in training. Every Nook sold in B&N is probably recorded as a "cost" to B&N ... hoping for longer term loyalty. The real question is: is this enough vs. Sony, Kindle and Apple?

The Nook hasn't yet created a "unique value proposition" in the market ... something that clearly answers: "Why are you here?". There is probably a 6 to 18 month window to do that ... but so far B&N marketing is not staking out any unique turf. If it needs any incentive: Palm Pre.
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